Overview
Earned Creative, Special PR Jobs in Auckland, Auckland, New Zealand at Special New Zealand
DO YOU MAKE A DIFFERENCE?
Special PR’s sole purpose, and the question that we ask ourselves at every turn is, “Will it make a difference?” – to brands, to culture, to consumers, and to careers. Your career.
Special’s ambition is to be renowned as NZ’s most innovative, creative and effective design and communications agency. We believe in a culture of unconstrained creativity and look to you to contribute and invest in this culture. We believe it is an organic and precious thing, that every person who joins Special plays a fundamental part in developing it.
As an Earned Creative, you are the powerhouse behind our creative responses. You allow us to spot new opportunities within existing clients, respond to briefs, lead ideation and creative excellence, and add a touch of craft that elevates our PR work above-and-beyond the industry standard.
You will be a creative, a designer, a hype-man, and a culture specialist. Special PR does so much more than influencer mailers and product launch events, we want earned ideas that are seen and heard in popular culture – and people take notice.
Your impact on the work is far greater than even you realise. So always remember that even the smallest of tasks can make a big difference.
WHAT WE ARE LOOKING FOR:
We are looking for a creative with an excellent understanding of earned media principles – someone who can brainstorm, ideate, and create visual content that brings a PR campaign to life. We’re after someone with an understanding of media relations, earned social, brand partnerships, stunts, social and events.
This role sits within Special PR, rather than the creative or strategy departments, so you would also be expected to understand how an idea can live through earned channels, landing in editorial coverage or setting social feeds alight.
Specifically:
Creative: You have a lot of good ideas, an eye for a pun, and an appreciation for all things creative. You can take a PR brief and ensure we land incredible ideas around partnerships, stunts and experience as opposed to the tried-and-tested PR research stories or influencer mailers we see too often in our industry.
Culture: You thrive on the edges of culture – and understand the nuances of online communities, the trends that are driving social, and the conversations that are creating the headlines. You are plugged into what is happening and set the agenda of relevance for your clients.
News value: You know what makes a good story – and understand how any ideas we present will resonate with traditional news media. Do our campaigns have a good news appeal? How does this sit in popular culture?
Social media: You have a strong understanding of social channels, with your thinking driving headlines and online chatter in equal measure. An understanding of content and creative that can sit across platforms from TikTok to YouTube is key.
Art Working: You can use design tools in Adobe Creative Suite such as Photoshop, Lightroom or Premiere Pro – it is crucial you can translate your ideas allowing you to translate your ideas from a thought into a visual image.
AI: An understanding of emerging Artificial Intelligence tools would be advantageous. You should consider how you use them for yourself and your clients, to drive creative and production outputs.
Presentation skills: You understand how to take an ambitious idea and sell it to clients – that is, in part, how an idea is articulated, laid out and communicated, but equally about the passion and enthusiasm to convince clients of your creative vision.
Teamwork: You can work independently or as part of a team. Our culture and our community are important at Special PR – we support each other to achieve greatness, and our greatest allies are always our colleagues.
LIFE IS SHORT, MAKE IT SPECIAL
We are a world-renowned creative and PR agency, based in the heart of Ponsonby. We prioritise a positive staff culture and offer a range of industry-leading benefits.
For more information, email [email protected]
Title: Earned Creative, Special PR
Company: Special New Zealand
Location: Auckland, Auckland, New Zealand
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