Overview
E-commerce Marketing Coordinator Jobs in San Diego, CA at Alp N Rock
Department: Marketing & E-Commerce
Reports To: Marketing Director
Location: Remote (Southern CA-based)
About Alp N Rock
Alp N Rock is a premium fashion brand inspired by the spirit of the Alps — where adventure, luxury, and purpose meet. Our collections combine elevated design with sustainable materials and a deep commitment to craftsmanship. With a mission that extends beyond style, Alp N Rock proudly supports women’s education around the world through our partnership with U-Go.
Joining our team means becoming part of a small, passionate group that values creativity, collaboration, and hands-on contribution in bringing our brand vision to life.
Overview
This role is best suited for someone with a strong foundation in e-commerce and digital marketing, a passion for driving revenue, and exceptional attention to detail who is eager to continue growing their skills in a creative, fast-paced environment.
The E-Commerce Coordinator will play an integral role in supporting the Marketing Director and Creative Merchandising & Visual Content Director across campaign execution, reporting, website/content management, and creative production.
The ideal candidate brings hands-on experience, strong organizational skills, and the ability to anticipate needs while also demonstrating curiosity and a drive to expand their expertise. This position requires a proactive, detail-oriented, and adaptable team player who thrives in a collaborative environment and is ready to take ownership while continuing to learn.
Key Responsibilities
E-Commerce Support & Site Management
- Manage Shopify product uploads and tagging in preparation for collection launches.
- Assist with site merchandising to optimize the website for KPIs.
- Monitor the site to ensure content accuracy, image quality, and brand consistency.
- Support seasonal site updates and content refreshes in collaboration with the creative team.
- Oversee website updates in collaboration with external development partners, ensuring efficient communication and high-quality implementation.
Marketing Support
- Manage daily campaign sends in Klaviyo (email) and Attentive (SMS), including setup, QA, and audience segmentation.
- Manage cross-functional alignment with creative and merchandising teams.
- Jump in across tasks to ensure the smooth execution of marketing and e-commerce initiatives.
- Lead cross-functional project management initiatives, ensuring clear task allocation, timely delivery, and seamless execution across all phases.
Reporting & Data Preparation
- Send out daily revenue report, adding insights into customer behavior, website performance, and product trends.
- Pull and analyze website and email/SMS data to distill into key takeaways for the marketing team.
- Run key reports in Shopify and find areas of optimization to increase revenue.
SEO
- Run weekly and monthly SEO reports, including site audit, backlink audit, and orphan page report.
- Write SEO copy for PDPs, collection pages, and style edits.
Qualifications
- Minimum 3 years of experience in e-commerce and digital marketing (fashion or apparel industry preferred).
- Advanced experience with MS Excel
- Experience with Google Analytics
- Experience with SEMRush or other SEO Software
- Working knowledge of Shopify Plus
- Experience with Klaviyo (or other e-mail platform) and Attentive (or other SMS platform).
- Basic proficiency in Photoshop and image editing.
- Experience with Asana a plus.
- Experience with Matrixify a plus.
- Highly organized with strong project management skills and attention to detail.
- Excellent communication skills.
- Analytical mindset with comfort compiling and presenting data.
- Proactive, resourceful, and eager to learn all aspects of e-commerce and digital marketing.
- Collaborative team player with a positive attitude and willingness to help where needed.
What We Offer
- A creative and supportive work environment where your ideas are valued.
- Opportunities for professional growth across marketing, creative, and e-commerce disciplines.
- The chance to contribute to a purpose-driven brand blending luxury, sustainability, and social impact.
- Thoughtfully supported work-life balance that empowers you to perform at your best—both professionally and personally.
- Flexible remote work while being connected to a collaborative, high-performing team.
- Competitive Benefits including PTO, Sick Time, Medical, Dental, and Vision Insurance, and 401k.
- Free Alp N Rock product.
Location
- Job is mostly remote with 1-2 in-office days per month.
- Candidate must be located in Southern California.
Title: E-commerce Marketing Coordinator
Company: Alp N Rock
Location: San Diego, CA
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