Overview
E-Commerce and Digital Marketing Manager Jobs in Çekmeköy, Istanbul, Türkiye at Altıparmak Gıda
We are looking for an “E-Commerce and Digital Marketing Manager” to work at Balparmak's headquarters in Çekmeköy.
Job Qualifications
- Minimum 7 years of progressively responsible experience in digital marketing, including e-commerce, social media and performance marketing.
- At least 5 years of leadership experience managing digital marketing teams and agencies.
- Proven experience in driving customer acquisition, conversion and revenue growth through digital channels.
- Strong background in e-commerce, CRM and data-driven marketing.
- Hands-on experience managing digital marketing budgets and optimizing ROI / ROAS.
- Experience working with creative, media and digital agencies.
- Solid understanding of SEO, paid media, content marketing and analytics.
- Bachelor’s degree in a related field; Master’s degree is a plus.
- Proficient in MS Office.
- Fluent in English.
- Strong communication, presentation and copywriting skills.
- Creative, commercially minded and open to new ideas.
- High energy, proactive, self-starter with strong ownership mindset.
- Analytical problem solver who thrives in a fast-paced environment.
Job Description
- Lead the transformation of marketing activities towards a digital, analytical and personalized approach.
- Develop and execute digital marketing and e-commerce strategies aligned with brand and business objectives.
- Plan, manage and optimize digital marketing campaigns across all relevant channels.
- Manage and monitor digital marketing and e-commerce budgets in collaboration with the brand team.
- Coordinate with marketing communication, PR, events, retail and product marketing teams to ensure integrated execution.
- Lead, motivate and develop the digital marketing team to deliver high-impact initiatives.
- Manage the performance of creative, media and digital agencies.
- Track, analyze and report campaign performance, ROAS and key KPIs, and drive continuous optimization.
- Identify insights from industry trends, consumer behavior and competitive analysis.
- Take an active role in SEO, content development and paid media strategies.
- Drive initiatives to increase revenue and improve efficiency through digital channels.
- Ensure effective targeting, optimization and content management in collaboration with agencies.
Title: E-Commerce and Digital Marketing Manager
Company: Altıparmak Gıda
Location: Çekmeköy, Istanbul, Türkiye
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