Overview
Director of Visual Merchandising Jobs in New York, NY at HAPPIER
SUMMARY
The Director of Visual Merchandising will define brand/product presentation and storytelling within the retail environment, ensuring a consistent, elevated, and dynamic brand/product experience across the stores. The Director of Visual Merchandising will be responsible for owning how Happier tells brand stories in a retail store setting with the goal of capturing attention, driving customer engagement, increasing sales, and impacting vertical mix.
The Director of Visual Merchandising will work cross-functionally with the Leadership, Retail Management, Marketing, Creative, and Procurement teams to ensure consistent execution of brand identity and visual merchandising standards in all customer-facing environments.
This role is on site 5 days a week in our NYC office and reports to the President.
RESPONSIBILITIES
- Define and lead the visual merchandising vision for Happier across all retail stores
- Establish the creative standards that guide how product, storytelling, and brand come to life in physical environments
- Continuously evolve visual merchandising standards to reflect Happier's brand evolution, product innovation, and category growth
- Drive innovation in floor sets, merchandising strategy, fixtures, and storytelling that differentiate Happier's in‑store experience from the industry
- Translate brand and product narratives into compelling, commercial in‑store storytelling
- Collaborate with Creative, Marketing, and Procurement teams to ensure alignment of asset investments with storytelling focus.
- Design and oversee production of customized merchandising and visual merchandising elements when necessary.
- Anticipate merchandising opportunities and proactively bring forward ideas that elevate the customer engagement experience
- Monitor category performance, sales volumes, gross margin, and inventory ROI. Adjust merchandising strategies and pricing to maximize profitability.
- Consistently in store to review, assess and monitor issues, progress and opportunities.
- Create a store audit program to evaluate execution of visual merchandising, marketing initiatives, signage, and customer shopping experience.
- Build collaborative relationships with retail partners, display vendors, engineers, and multiple internal and external, and cross functional teams.
WHAT WE ARE LOOKING FOR
- 7-10 years of experience in visual merchandising, brand experience, retail design, creative or experiential leadership.
- 5+ years of experience in brand strategy, consumer experience/CX, design thinking, retail analytics or merchandising strategy.
- Ability to balance creative vision with operational execution.
- Track measurable retail outcomes such as increased sales, improved customer engagement, and stronger brand consistency across all channels.
- Effective consultative and influencing approach, with proven ability to work effectively with all organizational levels
- Highly skilled in problem solving, decision making and critical thinking
- Ability to work in a fast-paced environment, and work under tight deadlines and pressure
- Must possess a strong work ethic, and be an enthusiastic team player
- Highly self-motivated and eager to learn
- Ability to manage budgets, and effectively track, monitor and manage expenditures against budget
- Proficient negotiating skills
- Flexibility in high-stress situations
- Excellent collaboration skills
- Must be willing to work nights/weekends as needed
- Computer proficiency, including Microsoft Word, PowerPoint, and Excel
Title: Director of Visual Merchandising
Company: HAPPIER
Location: New York, NY
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