Overview
Director of Marketing Jobs in Bengaluru, Karnataka, India at Weekday (YC W21)
This role is for one of our clients
Industry: Marketing
Seniority level: Mid-Senior level
Min Experience: 7+ years
Location: Bangalore
JobType: full-time
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Role Overview
We’re looking for a Director of Marketing who is growth-first, offline-strong, and digitally fluent. This is not a pure brand role. We need someone who understands how to drive acquisition, retention, repeat, and membership growth in a mass-market retail business, while also bringing enough brand instinct to shape how we are perceived by customers.
The ideal person combines offline/shopper marketing depth, digital/CRM rigour, and creative instinct. They know how to build for Bharat consumers, create campaigns that travel, and translate business goals into sharp execution across channels.
This is a high-impact leadership role working closely with the founders.
What You’ll Own
- Own growth marketing end-to-end across offline, digital, CRM, loyalty/membership, and brand
- Drive customer acquisition, retention, repeat purchase, and engagement across stores and digital channels
- Build and scale our membership and loyalty engine, including value proposition, offers, communication, and repeat loops
- Lead offline and shopper marketing initiatives tailored to Tier 3-5 customers and local market realities
- Own digital performance and CRM, with strong focus on funnel thinking, experimentation, and metrics
- Develop creative campaigns that can generate virality, salience, and customer recall, not just efficient media spends
- Shape messaging and copy that resonates with a mass-market, local customer base, rather than premium or metro-first audiences
- Partner cross-functionally with product, analytics, store ops, category, and leadership teams to drive business outcomes
- Build and lead the marketing team across digital/CRM, offline, and brand as the function scales
What We’re Looking For
- 7-12 years of experience across marketing roles in FMCG, retail, consumer internet, D2C, or adjacent consumer businesses
- Strong preference for candidates who bring a mix of FMCG foundation + startup / new-age consumer experience
- Proven strength in at least two of the following: digital/CRM, offline/shopper marketing, brand — with offline being non-negotiable for this role
- Strong command over funnel thinking, experimentation, analytics, and performance metrics
- Demonstrated ability to build creative, high-frequency campaigns that cut through and drive growth
- Strong instinct for mass-market consumer behavior, local nuance, and communication that feels relevant and accessible
- Ability to balance strategic thinking with hands-on execution in a fast-moving, founder-led environment
- Someone who can build structure, move fast, and make smart trade-offs
This Role May Be a Fit If You…
- Have built across both offline retail channels and digital/CRM, not just one side of the stack
- Can think beyond conventional campaigns and come up with creative, unconstrained ideas that drive attention and action
- Understand how Bharat customers evaluate value, trust, and relevance
- Want to build a brand that is massy, trusted, and deeply loved, not niche or premium-coded
Why Join Us
- Build for a large and fast-growing Bharat consumer opportunity
- Work directly with founders on a high-priority business function
- Own growth across both stores and digital
- Shape the marketing engine of a value retail brand at scale
Must-have skills
Growth Marketing, Offline Marketing
Good-to-have skills
B2C Marketing, Brand Marketing, Fast-Moving Consumer Goods – FMCG, Retail, Retail Marketing
Title: Director of Marketing
Company: Weekday (YC W21)
Location: Bengaluru, Karnataka, India
Category:
