Overview
Director of Marketing Jobs in Dusit, Bangkok City, Thailand at Dusit Thani Bangkok
Primary Responsibilities
About the Role
We are seeking an experienced and dynamic Director of Marketing to lead the brand, communications, and digital marketing strategy for our luxury hotel. This role is responsible for elevating brand awareness, driving guest engagement, and delivering measurable commercial results while maintaining the highest standards of luxury hospitality.
Key Responsibilities
– Lead all domestic and international media relations, developing strategic public relations initiatives that enhance the hotel's reputation and visibility.
– Develop and execute integrated marketing and communication strategies that reinforce the hotel's luxury positioning and brand identity.
– Oversee public relations activities, including media outreach, press events, influencer partnerships, crisis communications, and press material development.
– Direct brand communication, content strategy, creative development, and media production across all marketing channels.
– Drive digital marketing excellence through performance marketing, social media, CRM, website optimization, and content initiatives that increase engagement and revenue.
– Analyze campaign performance and optimize marketing ROI through data-driven insights and innovative strategies.
– Partner closely with Commercial, Sales, Revenue Management, and Operations teams to ensure marketing initiatives support business objectives and maximize revenue opportunities.
– Lead and develop a high-performing marketing team, fostering creativity, collaboration, accountability, and execution excellence.
– Manage the annual marketing budget, P&L planning, forecasting, and monthly performance reviews to ensure effective resource allocation and business growth.
Qualifications
– Bachelor's degree in Marketing, Communications, Business Administration, or a related field. A master's degree is an advantage.
– Minimum 8–10 years of progressive marketing experience, with at least 3 years in a leadership role within luxury hospitality.
– Strong expertise in brand management, public relations, digital marketing, social media, and integrated marketing communications.
– Proven track record of developing successful marketing campaigns that drive brand awareness and revenue growth.
– Exceptional leadership, communication, and stakeholder management skills.
– Strong analytical and financial acumen with experience managing budgets and marketing performance metrics.
– Creative, commercially driven, and passionate about delivering exceptional luxury guest experiences.
Title: Director of Marketing
Company: Dusit Thani Bangkok
Location: Dusit, Bangkok City, Thailand
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