Overview
Director of Marketing Jobs in United States at The Ginger People® / Ginger People Group
Summary
The Director of Marketing is a newly created leadership role responsible for building, integrating, and scaling the company’s marketing function across brand, channel, creative, and commercial priorities. This role exists to bring clarity, prioritization and commercial impact to marketing in a fast-growing, entrepreneurial environment.
This leader will act as the bridge between company strategy and day to day execution, ensuring the marketing efforts directly support growth objectives while maintaining a cohesive and consistent brand. The ideal candidate is a player-coach and equally comfortable setting direction at the leadership table and rolling up their sleeves to get work done alongside the team.
This is not a passive or highly bureaucratic role. This role is for a marketing builder, operator and leader who thrives on ambiguity, acts like an owner, moves easily between strategy and execution, and brings order without slowing down momentum. This role is not a fit for someone who requires large teams or heavy process to be effective, operates only at a high level without engaging in the work, or separates brand thinking from commercial accountability. Success requires resourcefulness, speed, sound judgement and bias towards action in an entrepreneurial organization.
Essential Duties & Responsibilities Include the following as well as other duties and responsibilities that may be assigned.
Strategic Leadership & Planning
- Develop and own the annual marketing plan — including campaign calendar, channel strategy, budget allocation, and KPI framework — aligned to, and in support of, company sales and growth targets
- Serve as the primary bridge between executive leadership and the marketing team; translate business priorities into clear, executable marketing objectives
- Build and integrate priorities across brand, creative, channels, and customer touchpoints into a single, cohesive go-to-market approach.
- Lead product launch planning across retail, eCommerce, B2B, and foodservice channels; coordinate cross-functionally with Sales, NPID, Finance, and Operations
- Partner in the build and launch of a B2B Shopify channel, driving B2B customer targeting, segmentation, and a performance-oriented digital acquisition strategy to support long-term growth.
- Balance long-term brand strategy with near-term growth and revenue objectives
Channel & Campaign Management
- Oversee digital marketing strategy across paid media (Meta, Google, TikTok, retail media networks), email/CRM, and organic social
- Build and scale social commerce as a growth channel, leveraging shoppable content, UGC, and platforms like TikTok Shop to drive discovery, conversion, and revenue.
- Lead trade show strategy and execution — including booth design, asset management, logistics, and post-show follow-through
- Manage eCommerce marketing presence across Amazon, Walmart, Target, Whole Foods, and other retail platforms, including A+ content, digital shelf, and ad performance
- Develop and optimize go-to-market playbooks for new product launches across all channels
- Remain hands-on in campaign development, optimization, and performance review.
- Guide influencer and content partnership strategy in alignment with brand messaging and growth goals
Brand & Creative Oversight
- Partner closely with the Sr. Brand Manager to ensure all marketing execution is informed by and consistent with brand positioning, messaging frameworks, and guardrails
- Partner with the Sr. Brand Designer to oversee the creative process – from brief to final delivery – across packaging, advertising, sales materials, digital assets, and collateral
- Collaborate with the Sr. Brand Designer to prioritize and execute the creative workload across the master brand and all sub-brands
- Ensure all copy, messaging, and brand voice is consistent across channels and audience segments
- Move quickly while maintaining brand discipline; enabling speed without sacrificing quality.
Team Leadership & Operations
- Lead, develop, and manage a team of four direct reports: Sr. Brand Manager, Sr. Brand Designer, Marketing Coordinator, and Customer Service Coordinator
- Set clear priorities and workload direction; establish project timelines and accountability structures
- Manage the marketing department budget; track spending and report on ROI against marketing investments
- Cultivate and manage relationships with external partners including freelance designers, agencies, media buyers, and production vendors
- Ensure digital asset management, brand file organization, and team processes are structured and scalable
- Create clarity and focus amid competing priorities rather than adding layers of process.
Consumer Insights & Performance
- Champion a data-informed culture within the marketing team; establish regular reporting cadences on campaign performance, channel ROI, and brand health
- Oversee consumer research initiatives; use insights to inform positioning, messaging, product development input, and go-to-market strategy
- Monitor competitive landscape and category trends across all product categories to identify whitespace and adjust strategic priorities
- Use data to make tradeoffs and decisions; not just report outcomes.
NOTE: This job description is not intended to be all inclusive. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice to meet the ongoing needs of the organization.
Qualification Requirements
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Employees are responsible for performing work accurately. Requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Demonstrated ability to develop and execute integrated marketing plans across digital, retail, eCommerce, and trade channels
- Strong grasp of brand strategy principles — understands the distinction between brand management (strategy/guardrails) and marketing execution (channels/tactics)
- Proven experience operating effectively in entrepreneurial, growth-stage, or resource-constrained environments.
- Hands-on experience managing eCommerce marketing on major retail platforms (Amazon, Walmart, Target)
- Proficiency in digital advertising platforms and performance metrics (Meta Ads Manager, Google Ads, retail media networks, analytics dashboards)
- Ability to lead through influence and judgement.
- Proven experience leading creative processes — from briefing through production — across packaging, campaigns, and multi-channel assets
- Excellent cross-functional communicator; able to align stakeholders across Sales, NPID, Ops, Finance, and leadership around marketing priorities
- Strong project management skills; comfortable managing multiple workstreams simultaneously in a lean team environment
Education and/or Experience
- 7–10+ years of progressive marketing experience, with at least 3 years in a senior leadership role managing a team
- Deep experience in consumer packaged goods (CPG), ideally within shelf-stable food or beverage categories
- Experience managing and developing direct reports; demonstrated track record of building team capability and driving accountability
- Budget ownership experience; ability to allocate resources strategically and report on return on marketing investment
Other Skills, Abilities, Knowledge Required
- Experience managing a multi-brand portfolio (master brand + sub-brands) across multiple categories
- Background in or strong familiarity with international market marketing (EU, AU, UK)
- Working knowledge of packaging and labeling requirements (GS1, UPC/EAN standards, claims compliance)
- Experience with trade show program management at the distributor and/or retailer level
- Familiarity with eCommerce content tools such as Stackline, Helium 10, or similar platforms
- CRM and email marketing platform experience (Klaviyo, Mailchimp, or equivalent)
- Understanding of B2B bulk/foodservice business model — particularly B2B sales support materials and channel dynamics
- Experience working in or alongside a brand function — bringing empathy for both brand stewardship and marketing velocity
Location: Remote
Travel – via foot, automobile, train and/or airplane may be required as necessary
Salary: $160,000 – $175,000
Title: Director of Marketing
Company: The Ginger People® / Ginger People Group
Location: United States
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