Overview
Director of Marketing Jobs in Sydney, New South Wales, Australia at La Vie Hotels & Resorts
The Opportunity
This is a rare opportunity for a bold, strategic marketing leader to shape the voice and commercial trajectory of a multi-faceted hospitality group. As Director of Marketing, you will serve as the senior marketing authority across all three pillars of the business, with a primary focus on La Vie Hotels and Resorts, owning brand strategy, digital innovation, commercial growth, and team leadership.
You will be a visionary with the operational discipline to execute. You thrive at the intersection of brand-building, data-driven decision-making, and revenue-oriented marketing. This is an opportunity to make your mark.
About La Vie Hospitality Group
La Vie Hospitality is a dynamic and growing hospitality group built across three distinct but complementary pillars – La Vie Hotels and Resorts, La Vie Living, and Leadwell Asset Management. Together, these businesses deliver third-party hotel management, premium residential experiences, and strategic asset management across an expanding and diverse portfolio.
We are a bold, ambitious organisation that places brand equity, commercial performance and guest experience at the heart of everything we do. As we accelerate our growth trajectory, the marketing function has never been more central to our success.
Key Responsibilities
Brand & Marketing Strategy
- Develop and lead the overarching marketing strategy across La Vie Hotels and Resorts, La Vie Living, and Leadwell Asset Management.
- Define and steward the La Vie brand architecture, ensuring consistency, differentiation, and relevance across all touchpoints and channels.
- Champion brand positioning that elevates La Vie's profile among guests, owners, investors, and industry stakeholders.
- Conduct market analysis and competitive intelligence to identify growth opportunities and refine strategic direction.
- Partner closely with the CEO and senior leadership team to align marketing priorities with group-wide commercial objectives, while remaining actively connected to hotel operations, teams and on-property initiatives.
Commercial Growth & Revenue Marketing
- Drive demand generation, direct bookings and revenue performance across the hotel portfolio through targeted, data-led campaigns.
- Collaborate with Revenue Management and Sales to ensure marketing investment is optimised for measurable commercial return.
- Lead customer acquisition, retention and loyalty strategies, owning the full guest journey from awareness through to advocacy.
- Develop and manage co-marketing programmes with owner and operator partners to maximise portfolio-wide exposure.
- Establish KPIs, dashboards and reporting frameworks that connect marketing activity to business outcomes.
- Take a practical and hands-on approach to campaign execution and performance, supporting hotels and teams where required to bring initiatives to life.
Digital, Content & Channel Management
- Own the digital ecosystem, including brand websites, SEO/SEM, paid media, email marketing, and OTA positioning.
- Lead the content strategy across all platforms to ensure compelling, on-brand storytelling that drives engagement and conversion.
- Oversee social media presence across the group, growing audience and community engagement with an authentic, premium voice.
- Champion digital innovation, identifying emerging platforms, technologies and tools that can drive competitive advantage.
- Manage and optimise the marketing technology stack, including CRM, CMS, analytics and automation platforms.
- Remain actively involved in content direction, campaign rollouts, hotel activations and brand execution to ensure consistency and quality across the portfolio.
Public Relations, Partnerships & Communications
- Develop and execute a PR strategy that builds brand awareness and positions La Vie Hospitality as a leading voice in the market.
- Manage agency relationships across PR, creative and media, setting clear briefs, budgets and performance expectations.
- Build and nurture strategic partnerships with media outlets, influencer networks, lifestyle brands and industry bodies.
- Oversee crisis communications in collaboration with the executive team to protect brand reputation.
- Represent La Vie Hospitality at industry events, forums and external speaking engagements where appropriate.
- Support hotels and operational teams with key launches, events and brand moments, maintaining a visible and approachable presence across the business.
La Vie Living & Leadwell Asset Management
- Provide marketing leadership and support for La Vie Living's premium residential offering, ensuring brand alignment with the broader group narrative.
- Support Leadwell Asset Management with marketing collateral, thought leadership and business development materials targeting hotel owners and investors.
- Develop targeted B2B marketing strategies that reinforce La Vie's credentials as a trusted third-party operator and asset manager.
Team & Budget Leadership
- Manage the annual marketing budget with commercial rigour, ensuring strong ROI across all spend categories.
- Act as a collaborative partner to property-level marketing teams, providing strategic guidance and group-wide resources.
- Lead, mentor and support marketing team members across the portfolio, fostering a collaborative, agile and commercially focused culture.
- Maintain a hands-on leadership style, balancing strategic direction with practical involvement in key projects, hotel support and day-to-day brand execution where required.
Experience & Qualifications
- Minimum 8–10 years of progressive marketing experience, with at least 3 years at leadership level.
- Demonstrated track record in hospitality, luxury lifestyle, real estate or adjacent consumer sectors.
- Proven ability to develop and execute brand and commercial marketing strategies at a portfolio or group level.
- Deep expertise in digital marketing, including SEO, paid media, CRM, marketing automation and analytics.
- Experience managing external agencies (creative, PR, media) and holding them to performance standards.
- Strong commercial acumen with the ability to connect marketing investment directly to revenue outcomes.
- Excellent communication and stakeholder management skills, comfortable presenting to boards and senior executives.
- A natural leader who builds engaged, high-performing teams.
Desirable
- Experience working across both B2C and B2B marketing environments.
- Familiarity with hotel distribution channels, OTAs, and revenue management principles.
- Experience in residential or property marketing.
- Tertiary qualification in Marketing, Business, Communications or related field.
- Established media, PR and industry networks within the hospitality or lifestyle sector.
What We Offer
- A leadership role with genuine influence over a growing, ambitious hospitality group, with the opportunity to shape and define the marketing function.
- A collaborative and entrepreneurial culture that rewards initiative and creative thinking.
- Competitive remuneration package, including birthday leave and a well-being allowance.
- Access to a growing portfolio of exceptional hotels and residential properties.
- Career growth opportunities as the group continues to expand its footprint.
Title: Director of Marketing
Company: La Vie Hotels & Resorts
Location: Sydney, New South Wales, Australia
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