Overview
Director of Marketing Jobs in United States at The Club Coin
Role Title: Director of Marketing
Engagement Type: Contract or full-time
Reporting To: CEO
Location Remote: US
Compensation: Competitive base plus token allocation; commensurate with
experience
Start Date: Immediate
The Company
ClubCoin creates funded crypto wallets at scale. Built for the 93% who don’t own crypto.
ClubCoin is a consumer-first crypto platform designed to bring a much broader audience into digital
asset ownership in a simple, engaging way.
While it uses a prize-led model as the initial hook, the real goal is to turn users into long-term
participants in the tokenised economy through a seamless, wallet-based experience.
The vision is to make crypto and tokenised assets feel accessible and intuitive, moving people from
curiosity to actual ownership. And to build a deeper, ongoing relationship from there.
Our founding team brings 21+ years in regulated global gaming (including ClubWPT and Bally’s), $500M+
in arranged financing, stablecoin minting, and the infrastructure behind the world’s first DeFi-based ETP.
The Opportunity
ClubCoin is hiring a marketing director to own go-to-market end-to-end and build the playbook that
scales the business. This is a ground-floor role with significant upside in a well-funded, well-connected
founding team. The beta launch is aimed for this summer to take advantage of a global sporting event, a
short-term accelerant for the broader GTM motion.
What You Will Do
Continued Beta Execution (Immediate Priority)
• Own the beta sprint end-to-end: campaign planning, channel strategy, creative direction, and
performance tracking.
• Build distribution partnerships with sports fan communities, collectors, and adjacent interest
groups to reach non-crypto audiences (the 93% without wallets).
• Navigate paid media constraints. Sweepstakes products face classification challenges on Meta and
Google; you will identify compliant pathways, including charity partnerships and specialist
agencies with lottery and sweepstakes experience.
• Build the beta economics model with the CFO: prize cost, required members, CAC, viral coefficient
(k-factor), and acquisition channel splits.
• Coordinate social content capture from prize winners (travel, event footage, testimonials) as part
of the campaign.
• Manage external agencies and specialist contractors across PPC, creative, and compliance.
Ongoing Marketing Leadership
• Build and own the marketing function from scratch: hiring plan, tool stack, reporting cadence, and
budget.
• Develop the D2C acquisition playbook for the US market (Phase 1), with Canada as a parallel
market.
• Leverage the founding team’s network (public-company PR channels, radio distribution in Canada,
crypto and fintech contacts) as force multipliers for organic reach.
• Work with the CEO on PR strategy, including press releases through a partnership with a publicly
listed company, for cost-effective global distribution.
• Build referral and viral mechanics into the product alongside product and engineering.
• Set brand guidelines, tone of voice, and content strategy: confident, accessible, fintech-meetscrypto.
No moonboy culture, no get-rich-quick framing.
Who You Are
Must-Haves
• You came up through the marketing supply chain: copywriting, traffic management, coordination,
then PM or director-level roles. Half hands-dirty execution, half strategic.
• Proven track record in user acquisition for consumer products, ideally in gaming, fintech, lottery
and sweepstakes, or crypto.
• Experience running paid media across Meta, Google, and programmatic, including navigating
compliance and classification challenges.
• Comfort with community-driven distribution: identifying, infiltrating, and activating niche
audiences (fan groups, collectors, interest communities) as acquisition channels.
• Strong coordinator: you manage agencies, contractors, and cross-functional stakeholders without
a team of 30 underneath you.
• Data-literate: you work in CAC, LTV, ROAS, k-factor, and conversion funnels, and can build a
marketing economics model in a spreadsheet.
Nice-to-Haves
• Experience marketing regulated products (sweepstakes, lottery, or gaming) and the compliance
constraints that come with them.
• Crypto or Web3 marketing experience, particularly reaching non-crypto-native audiences.
• Relationships with sports communities, content creators, or influencers in the US and Canada.
• Experience with charity-linked promotional campaigns.
• Familiarity with viral and referral mechanics and product-led growth.
• International marketing experience (Canada, UK, India, or Southeast Asia are all on the roadmap).
What This Role Is Not
This is not a pure strategy role. The founding team has strong strategic instincts and a wide network of
contacts. What we need is someone who can take those strategic inputs, add their own perspective, and
execute with speed and precision. If your background is primarily agency-side strategy with large teams
doing the implementation, this is probably not the right fit.
How to Apply
Send your CV and a short note (no more than 300 words) on how you would approach a beta launch and
reach non-crypto audiences through community partnerships. Address to: [email protected]
Title: Director of Marketing
Company: The Club Coin
Location: United States
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