Overview
Director of Experiential Marketing Jobs in United States at Levels
About Levels
Levels exists to cut through the noise in sports nutrition. We build clean, high-quality protein products for real people who care about what goes in their body and why. No hype. No filler. No shortcuts.
We are a consumer brand built on radical authenticity, disciplined execution, and product truth.
At Levels, experiential is not about throwing events. It is about creating real-world moments that people feel, remember, and talk about. Moments that build brand equity, deepen community, and make the brand tangible in a way digital never can.
The Role
The Director of Experiential Marketing owns the strategy and execution of how Levels shows up in the real world.
This role is responsible for creating high-impact brand experiences that drive cultural relevance, community connection, and long-term brand equity. You will lead the development of events, pop-ups, brand moments, and experiential platforms that bring the Levels brand to life in a way that is unmistakably us.
You will work cross-functionally with Brand, Creative, Social, Influencer, and Partnerships to ensure every experience is cohesive, intentional, and worth showing up for.
This is a senior operator role for someone who can think big, move fast, and execute without hand-holding.
What You’ll Own
Experiential Strategy & Platforms (Core)
- Own the overarching experiential strategy for Levels
- Define where, when, and how the brand shows up in the real world
- Build scalable experiential platforms, not one-off events
- Ensure all experiential efforts ladder back to brand and business priorities
Event & Experience Execution
- Lead the planning and execution of events, pop-ups, and brand activations
- Create experiences that are immersive, culturally relevant, and shareable
- Manage timelines, budgets, vendors, and production from concept to execution
- Ensure a high bar for quality, detail, and brand consistency
Brand Moments & Cultural Relevance
- Create high-impact brand moments tied to product launches, seasonal pushes, and cultural opportunities
- Identify non-obvious ways for the brand to show up in the real world
- Push beyond expected “fitness brand” experiences into broader cultural spaces
Partnerships (Experiential-Led)
- Develop and execute partnerships that enhance or extend experiential programs
- Identify collaborators, venues, and partners that elevate brand perception
- Own relationship management and deal execution for experiential partnerships
Cross-Functional Execution
- Work closely with Brand, Creative, Social, and Influencer teams to ensure experiences translate into content and amplification
- Align experiential efforts with broader campaigns and launches
- Act as the connective tissue between idea and real-world execution
Measurement & Optimization
- Define success metrics for experiential efforts (engagement, reach, content output, brand lift)
- Evaluate performance and refine future programming
- Partner with Analytics to understand downstream impact on brand and demand
Who You Are
- A builder who turns ideas into real-world execution
- High-agency and comfortable operating without perfect inputs
- Strong creative instincts paired with operational discipline
- Detail-obsessed with a high bar for quality
- Culturally aware with a sharp understanding of what makes people show up
- Comfortable owning large, complex initiatives end-to-end
Requirements
Experience
- 8–12 years of experiential marketing, brand activations, or event strategy within consumer brands
- 4+ years at a Director level (or equivalent), owning experiential strategy and execution
- Experience building and scaling experiential programs, not just executing one-offs
- Proven track record of delivering high-impact brand experiences
Experiential Expertise
- Deep experience producing events, pop-ups, and immersive brand activations
- Strong vendor, agency, and production management experience
- Ability to manage multiple complex initiatives simultaneously
- Strong eye for creative and brand expression in physical environments
Category (Nice to Have)
- Experience in sports nutrition, supplements, fitness, or wellness
- Experience working with creator-led or community-driven brands
Title: Director of Experiential Marketing
Company: Levels
Location: United States
Category:
