Overview

Director of Ecommerce Jobs in New York, United States at Porte + Hall

Six years. Double-digit growth. Built on a doormat. At Porte + Hall, we turned an overlooked category into a premium D2C brand—and proved that great design elevates everything.

We’re looking for a Director of Ecommerce to take full ownership of our digital storefront: the platform, the data, the tech stack, and the systems that power revenue.

This is a true builder role. You won’t just optimize what exists, you’ll define how our ecommerce engine scales from here: improving conversion, strengthening infrastructure, and creating a seamless, high-performing customer experience from first click through checkout and beyond.

If you’re someone who thinks in systems, obsesses over conversion, and wants end-to-end ownership of a DTC business, this is your seat.

What You’ll Do

Own the Storefront & Site Experience

  • Own the Shopify Plus storefront: theme architecture, page speed, navigation, PDP/PLP structure, and checkout flow
  • Drive site merchandising: product sequencing, collection logic, cross-sell/upsell, and seasonal refreshes
  • Build and maintain page templates, landing page infrastructure, and development workflows for CRO testing
  • Co-own the CRO roadmap with Growth — contributing to test ideation, prioritization, and analysis
  • Partner with Creative and Lifecycle to ensure on-site messaging and promotional experiences are cohesive and on-brand
  • Own the Shopify tech stack and app ecosystem: evaluate, implement, and sunset tools based on performance and ROI
  • Manage vendor relationships, SaaS contracts, and development partners — including renewals, negotiations, and budgets
  • Lead platform roadmap planning with the COO and Head of Growth
  • Own site reliability, uptime monitoring, and incident response for peak traffic periods
  • Triage site-level customer experience issues — broken flows, failed payments, display bugs — and drive resolution
  • Implement on-site personalization: dynamic content, segmented landing pages, and geo- or behavior-based experiences
  • Support wholesale/B2B digital ordering as the brand expands into trade and hospitality

Own Analytics & Data Infrastructure

  • Own the analytics stack: GA4, conversion tracking, attribution integrity, and server-side tagging
  • Build and maintain dashboards for site performance, funnel metrics, product economics, and cohort analysis
  • Ensure clean data flows across acquisition, lifecycle, and site analytics in partnership with Growth
  • Translate data into business insights and champion a data-informed culture
  • Bridge the digital storefront and back-end operations: inventory sync, order management, and fulfillment workflows

Supporting Areas of Ownership

Technical SEO & Accessibility

  • Maintain technical SEO health: site structure, canonical tags, schema markup, crawlability, and indexation
  • Monitor and improve Core Web Vitals and page speed for both conversion and organic performance
  • Ensure ADA/WCAG 2.1 AA compliance and maintain it as the site evolves
  • Manage cookie consent, privacy disclosures, and data compliance in partnership with legal and operations

Personalization & On-Site Experience

  • Align on-site experiences with email and SMS flows for cohesive messaging across the customer journey
  • Improve new vs. returning visitor experiences through targeted content and product recommendations

Operations & Fulfillment Integration

  • Optimize shipping logic, return experience, and post-purchase communication with the COO and operations team
  • Identify and resolve friction in the order-to-delivery pipeline that impacts customer satisfaction and repeat purchase

What We’re Looking For

Core Experience

  • 7+ years in ecommerce, digital product, or DTC operations, with 3–5+ years owning a Shopify (or similar) storefront
  • Proven track record driving conversion, AOV, and revenue growth through site experience, merchandising, and infrastructure
  • Experience scaling an ecommerce business beyond just traffic — improving the full conversion engine

Nice to Have

  • Experience with on-site personalization and/or experimentation tools
  • Familiarity with accessibility and privacy requirements
  • Exposure to B2B/wholesale ecommerce or marketplace expansion
  • Experience in a growth-stage DTC brand ($15M–$50M)

How You Work

  • Clear communicator who can turn data into actionable business decisions
  • Comfortable in a fast-paced, test-and-learn environment with cross-functional collaboration
  • Hands-on operator who can move between strategy, execution, and problem-solving
  • Systems thinker who understands how site experience, operations, and data connect

Compensation & Details

  • Salary: $170,000 – $180,000, commensurate with experience and impact
  • Full benefits: health, dental, vision, 401(k), and bonus eligibility
  • Reports to the COO, with strategic alignment and dotted line reporting to the Head of Growth Marketing
  • Remote-first, with occasional travel to the NY Metro area
  • High-impact role at a founder-led brand with strong growth momentum

Title: Director of Ecommerce

Company: Porte + Hall

Location: New York, United States

Category:

 

Apply

Upload your CV/resume or any other relevant file. Max. file size: 800 MB.