Overview
Director of Ecommerce Jobs in United States at Llama Naturals
About Llama Naturals
Llama Naturals makes whole food vitamins for kids and families that are closer to real food than candy. No synthetic fillers, no added sugar cane, no junk — just real fruit and vegetable-based nutrition parents can trust. We’re an 8-figure brand with a dominant Amazon business and a fast-growing DTC channel we’re betting the next chapter on.
The Role
We’re hiring a Director of Ecommerce to drive DTC growth alongside the founders. You’ll be responsible for everything that happens after the click — CRO, landing pages, the Shopify storefront, offer testing, subscription experience, and post-purchase flows — while also providing strategic input on what happens before the click to ensure the full funnel is working as one system. You’ll manage agency and freelance media buyers, own the testing program across the entire customer journey, and have accountability for new customer CAC, LTV, contribution margin, and subscriber growth.
Why This Role, Why Now
We’re unusually primed for growth. We’ve proven the product. We’ve proven the demand. What we haven’t done yet is build the full-funnel DTC engine that turns our best customers into subscribers at scale. That’s your job.
You’ll have a lean team, direct access to both founders, AI tools pre-wired into daily workflow, and the freedom to build the function the way a great operator would. This is a highly visible role with significant equity upside. For the right person, this has the potential to grow into a senior leadership position up to and including CMO. We promote on impact, not tenure.
What Success Looks Like
First 12 months: DTC is a materially bigger share of revenue. LTV/CAC is moving in the right direction at scale. You’ve earned the trust to own more.
What You’ll Own
1. Conversion Rate Optimization & Full-Funnel Testing
- Own the full-funnel testing program — landing pages, product pages, checkout flow, offers, pricing, bundles, and subscription incentives
- Design and analyze A/B and multivariate tests with clear hypotheses, measurement plans, and documented learnings
- Design and analyze offer tests (pricing, promotions, bundle structures, subscription incentives) to find the highest-converting, most sustainable offer structures
- Continuously optimize the post-click experience to improve conversion rate, AOV, and subscriber attach rate
2. Shopify, Landing Pages & On-Site Experience
- Own the Shopify storefront — site experience, product pages, collections, checkout, and upsell/cross-sell flows
- Build and iterate on landing pages and advertorial funnels engineered for conversion from paid traffic
- Optimize the subscription-first commerce experience to maximize subscriber acquisition, retention, and LTV
- Ensure the on-site experience is cohesive from ad click through purchase and beyond
3. DTC Growth Strategy & Media Buyer Management
- Drive DTC growth alongside the founders, with accountability for new customer CAC, LTV, contribution margin, and subscriber growth
- Manage and direct agency and freelance media buyers, ensuring spend is efficient and aligned with post-click performance
- Provide strategic input on pre-click creative, audience targeting, and channel mix based on downstream conversion data
- Own growth analytics: LTV/CAC modeling, cohort analysis, subscription metrics, funnel performance, and incrementality testing
4. Lifecycle & Post-Purchase
- Build and refine lifecycle flows (email, SMS) that convert first-time buyers into long-term subscribers
- Identify and close conversion leaks across the entire customer journey, from ad click through repeat purchase
- Optimize retention mechanics — subscription UX, reorder timing, win-back sequences, and churn reduction
What You Bring
- 5+ years in ecommerce, growth, or performance marketing with DTC brand experience
- Deep CRO experience — you’ve run structured testing programs and driven measurable improvements in conversion rate, AOV, and LTV
- Strong command of Shopify and landing page builders
- Experience managing media buyers (agency or freelance) and translating post-click data into pre-click strategy
- Fluency in data and analytics — you make decisions from dashboards, cohort data, and subscription metrics, not gut feel
- Experience building and optimizing post-click funnels: advertorials, landing pages, and conversion flows
- Strong copywriting instincts — you can write high-converting copy or effectively direct someone who does
- Daily, operational comfort with AI tools as workflow accelerators (Claude Code, Claude Cowork, and similar)
What Sets You Apart
- You’ve worked in the supplement, consumables, or health and wellness DTC space
- You have deep experience with subscription-first commerce models and know how to optimize the subscribe-and-save experience
- You’ve built or managed advertorial and content-commerce funnels end to end
- You’ve scaled a DTC brand’s ecommerce channel profitably into seven or eight figures
- You’ve built the ecommerce or growth function at a brand, not just inherited one
- You think in systems — full-funnel optimization, testing frameworks, compounding improvements — not just isolated tactics
Compensation & Benefits
- $150,000 – $200,000 base salary, depending on experience
- Equity compensation with significant upside
- Remote-first with a preference for Chicago-area candidates
- Direct access to both founders and fast decision-making
- AI tooling budget — use whatever makes you faster
How to Apply
Send your resume and a short note (under 200 words) on the most impactful test or optimization you’ve ever run on a DTC funnel — what you changed, what the data showed, and what you’d do differently. Bonus points if it involved a subscription brand or AI tooling. Send to [email protected] with the subject line “Director of Ecommerce”.
Title: Director of Ecommerce
Company: Llama Naturals
Location: United States
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