Overview
Director of Brand Marketing Jobs in United States at ForceBrands
*This is NOT an internal role with ForceBrands*
Remote (U.S.) | Mountain West Preferred
A fast-growing, founder-led consumer wellness brand is seeking a Director of Brand Marketing to own brand strategy, storytelling, community, lifecycle marketing, and the overall consumer experience. This is a hands-on leadership role for a builder who thrives in high-growth environments. You'll partner closely with the founders and Growth Marketing leader to shape the brand, drive customer engagement, and ensure every consumer touchpoint feels consistent, compelling, and authentic
.We're looking for someone who is equally comfortable developing strategy and executing it. The ideal candidate has experience scaling emerging consumer brands, operates well in lean teams, brings strong opinions backed by data and experience, and isn't afraid to roll up their sleeves to get things done
.
What You'll O
- wnLead and evolve brand positioning, voice, messaging, and creative standar
- dsPartner with Growth Marketing to develop and execute full-funnel marketing strategi
- esOwn organic social strategy, content planning, influencer partnerships, and community engageme
- ntDrive lifecycle marketing across email and SMS, including retention, subscription growth, and customer engageme
- ntManage creative production across agencies, freelancers, designers, photographers, and content creato
- rsDevelop compelling brand storytelling across digital, retail, PR, partnerships, and founder conte
- ntSupport retail readiness initiatives, including sell sheets, trade marketing, and in-store brand experienc
- esBuild scalable systems and processes that enable a lean team to execute efficient
- lyTrack and report on brand health metrics, engagement, retention, and community grow
th
Ideal Backgro
- und7–12+ years of brand marketing experience within DTC, consumer products, wellness, nutrition, lifestyle, or outdoor bra
- ndsExperience building brands in startup, emerging-growth, or founder-led environme
- ntsProven success helping scale consumer brands through strong storytelling and customer engagem
- entExperience leading organic social, community, influencer, and lifecycle marketing initiati
- vesStrong copywriting, creative direction, and brand-building capabilit
- iesHands-on operator who enjoys both strategy and execut
- ionComfortable working on a lean team where no task is beneath you and ownership is expec
- tedExperience managing agencies, creative partners, and cross-functional stakehold
- ersAbility to confidently present ideas, defend strategic recommendations, and influence key decisi
- onsPassion for wellness, nutrition, outdoor adventure, performance lifestyle, or consumer innovat
ion
Prefe
- rredExperience with subscription-based busine
- ssesRetail brand marketing experi
- enceFamiliarity with AI tools and modern marketing workf
- lowsMountain West residency or strong connection to outdoor cul
ture
Title: Director of Brand Marketing
Company: ForceBrands
Location: United States
Category:
