Overview
Director of Brand Marketing Jobs in United States at Jackson James
Director of Brand – DTC Apparel & Active Lifestyle
A fast-growing apparel and active lifestyle brand is hiring a Director of Brand to lead the next chapter of its consumer evolution.
The business has built strong momentum through product quality, authenticity, and a loyal customer base. The opportunity now is to take that foundation and build a more differentiated, recognised, and culturally relevant brand -one that creates deeper consumer connection, strengthens community, and drives long-term growth.
This is a build role for a brand leader who thrives in high-growth environments and wants the opportunity to define what a brand stands for, how it shows up in the market, and how it builds meaningful relationships with consumers at scale.
You will own the strategy, storytelling, creative direction, and brand ecosystem required to evolve a successful challenger brand into a category-defining consumer business.
What you’ll own
- Define and evolve the brand strategy, positioning, consumer promise, and long-term
- vision
- Build the roadmap for brand growth across campaigns, content, community, partnerships, launches, and consumer experiences
- Create a scalable creative engine – developing the teams, processes, and partnerships required to increase quality, consistency, and speed
- Develop brand storytelling that creates emotional connection and gives consumers a reason to identify with the brand beyond the product
- Build a consumer insights capability that translates audience understanding into meaningful brand opportunities
- Develop community, ambassador, influencer, and partnership strategies that strengthen loyalty and advocacy
- Partner closely with growth, ecommerce, product, and merchandising teams to connect brand building with commercial outcomes
- Establish the frameworks and measurement needed to understand brand health and impact
Experience
- 8–15+ years of experience in brand leadership within consumer, DTC, apparel, fitness, wellness, lifestyle, or adjacent categories
- Proven experience building and scaling brands in high-growth environments
- Experience taking a brand from founder-led or early-stage marketing into a more structured, scalable brand function
- Strong understanding of modern consumer behaviour, culture, community, and brand building
- Ability to balance creative ambition with commercial judgement
- Experience building teams, processes, and operating rhythms
- Comfortable operating with ownership, ambiguity, and pace
Ideal profile
- Director / VP Brand leader from a high-growth consumer business
- Brand builder who has helped take a company through a meaningful growth phase
- Consumer-first marketer who understands how brands create loyalty, advocacy, and cultural relevance
- Strategic thinker who can also execute and build
- Entrepreneurial mindset – someone energised by creating structure and shaping the future direction of a brand
Title: Director of Brand Marketing
Company: Jackson James
Location: United States
Category:
