Overview
Director Creative and Strategy Jobs in Langenlonsheim, Rhineland-Palatinate, Germany at mac. brand spaces
Location: Shanghai, China
About the Company
We are the China subsidiary of one of the leading German exhibition and trade fair companies, with close to 25 years of presence in Shanghai. We partner with international and domestic brands to deliver high-quality brand environments for domestic and international clients, combining German engineering standards with strong local execution. As we continue to expand our capabilities and deepen collaboration with global teams, we are seeking a senior leader to play a key role in shaping our next phase of “consulting driven” growth in China.
The Role
This is a senior leadership role for an industry professional with broad influence across creativity, strategy, and business development, market trends and developments. You will work closely with the General Manager in China and collaborate with other entities of our network in Germany, Singapore, and Austria to strengthen alignment, elevate creative output, and enhance client engagement. The role combines strategic thinking, hands-on creative leadership, and commercial responsibility. You will lead the development of high-impact brand experiences across exhibitions, showrooms, retail environments, and integrated campaigns, bringing together storytelling, spatial design, digital integration, and measurable outcomes. This is a hands-on position, requiring direct involvement in key pitches, concept development, and client discussions.
Key Responsibilities
- Client Engagement & Hands-on Delivery: Actively lead core pitches and high-level client presentations. Personally oversee concept development and proposal creation, working closely with internal teams to ensure execution excellence, while acting as a trusted advisor to senior client stakeholders.
- Creative & Experience Direction: Lead creative concepts and strategic frameworks for major client projects (spanning exhibitions, showrooms, retail spaces, and integrated campaigns). Deeply integrate physical spaces with digital touchpoints and content to create high-impact brand narratives.
- Strategic & Business Development: Act as a core member of the China executive team, shaping business direction and deepening strategic alignment with the global headquarters. Proactively leverage your industry network to generate new business opportunities and drive the continuous growth of Key Accounts.
- Team Building & Global Collaboration: Serve as the core communication hub between China and the German HQ. Mentor the team to cultivate future-ready creative and performance-oriented thinking, and participate in cross-border meetings to drive global alignment of standards.
- Brand & Digital Marketing Integration: Lead flagship company-level communication campaigns and oversee the evolution of our digital presence (Website, WeChat, RedNote, etc.) to comprehensively enhance brand visibility and perception in the market.
Profile & Qualifications
- Senior Background: 10+ years of experience in creative leadership or strategic planning, with deep expertise in exhibitions, retail, and integrated brand experiences.
- Visual & AI Skills: Strong foundation in 2D design and visual storytelling; proficient in Adobe Creative Suite, Figma, and emerging AI tools (e.g. Seedance, Lovart, Claude).
- Spatial & Technical: Familiarity with Vectorworks, SketchUp, and spatial design workflows, capable of collaborating with engineering teams to ensure seamless project execution.
- Commercial Impact: Proven track record of leading and winning key pitches, possessing exceptional leadership presence.
- Language: Native-level Mandarin Chinese; Fluent in English, fully capable of using it as a working language for all-English presentations and global collaboration.
What We Offer
- A senior leadership role with the opportunity to deeply shape the company's business development blueprint in China and globally.
- An international working platform engaging with top-tier global clients.
- A highly competitive compensation package and long-term career growth potential.
Candidates are invited to submit
- CV/Resume: Detailing relevant experience and achievements
- Portfolio: Cleary demonstrating your end-to-end capabilities, from concept development and strategic thinking to final execution
- (Optional) Case studies highlighting approach to pitches or complex projects
- (Optional) Motivation statement outlining interest in the role and perspective on market trends
Selection Process
- As part of the final selection process, shortlisted candidates may be invited to contribute to a live client pitch or RFP. This is a paid engagement and designed to reflect the real scope and impact of the role.
- The first round of selection will be conducted by German headquarters, focusing on overall profile fit, international collaboration capability, and creative/strategic leadership quality.
- Shortlisted candidates will then proceed to discussions with the China General Manager, with a focus on market execution, client engagement, and local business fit.
- Final selection will be made jointly.
Contractual Note
The position is a locally employed role under a Chinese employment contract in Shanghai. We look forward to hearing from you!
Contact Person
Katja Sassi-Bucsit
Director International Growth
Title: Director Creative and Strategy
Company: mac. brand spaces
Location: Langenlonsheim, Rhineland-Palatinate, Germany
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