Overview
Digital & Trade Marketing Specialist Jobs in Bucharest, Bucharest, Romania at Guerlain
Welcome to a world of exploration!
For 190 years, Guerlain has explored, innovated and perfected in Fragrances, Skincare and Makeup. Our teams are inspired by creativity, bold initiative and a culture of “why not?”. We are "Explorers by Nature" who preserve, develop and transmit our unique heritage. We boast a rich diversity of talented and committed people who show that luxury and sustainable development are compatible.
We do this “In the Name of Beauty” of our customers, our products and our planet.
Digital & Trade Marketing Specialist
YOUR MISSION
Digital & Trade Marketing Specialist is in charge of digital and e-retail development. Following brand strategy, international guidelines and luxury image, he/she is responsible for establishing and maintaining the highest quality of key digital & marketing touchpoints, growing brand’s visibility and SOM.
Major focus areas consist of e-retail, CRM, e-commerce, digital tools and consumer trade communication & animation.
YOUR IMPACT
The Digital & Trade Marketing Specialist is part of The Marketing Team.
Direct Manager: Marketing Manager Romania
Job Responsibilities
Within the Marketing Team, is in charge of:
Digital & Trade:
- Executing and maintaining e-retail, digital & CRM vision and strategy in line with company´s actual brand/digital strategy
- Executing annual e-retail plan; incorporate all possible touchpoints to build high quality visibility across e-retailers’ own media and tools,
- Execute the digital communication, social media activity for e-retail,
- Working closely with all departments (marketing, sales, PR, finance, customer service, IT) to ensure consistent digital development
- Contributing to the development of CRM strategy, enlarging brand’s database, ensuring high quality reach
- Ensure product listings, brand pages updates
- Monitor the cost in the assigned budget
- Delivering market insight and recommendations to grow brand in digital environment (including trade and e-PR activation)
- Delivering needed reporting and presentations,
- Performing other duties when needed.
Marketing specialist:
- Support execution of specific marketing trade and events
- Implement and monitor all point of sales materials at store level and align with the guidelines and budget
- Prepare presentations and review with retailers as per guidelines, monitor the progress in terms of results
- Prepare regular reporting and analysis of the brand activations, monitor competitors
- Propose projects to increase the MS and visibility withing the distribution network
- Prepare and conduct regular market visit
Profile
KEY COMPETENCIES REQUIRED TO SUCCEED: Strong motivation and passion Focus on high-end quality of execution Focus on results and strive for effectiveness Be creative, imaginative and energetic Be able to organize and identify resources needed, work with tight deadlines Ability to communicate and establish good relations Ability to find new solutions and ideas Ability to cope with a few different project at one time PROFILE: open-minded team-player and collaborative responsible and organized communicative and creative strongly motivated & self-driven easily acquire new information organizing and planning its work independently beauty & luxury business passion and understanding University degree with proven digital/marketing experience 3 years professional experience, ideally in cosmetic industry good command of English and Romanian required; knowledge of French is an advantage
Additional Information
Employment through an external agency.
Title: Digital & Trade Marketing Specialist
Company: Guerlain
Location: Bucharest, Bucharest, Romania
Category:
