Overview
Digital Marketing Manager (Hybrid Work) Jobs in Bangkok Metropolitan Area at Good Money by GSB
About the Role
We are seeking a strategic and creative Digital Marketing Manager (PR & Communication) with strong experience in the financial services industry to lead our brand communication and public relations initiatives. This role will be responsible for shaping brand perception, managing corporate communications, and driving integrated campaigns to support business growth and customer trust.
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🎯Key Responsibilities
🔹PR & Corporate Communication
• Develop and execute PR strategies and communication plans aligned with business objectives
• Build and maintain strong relationships with media, influencers, and key stakeholders
• Manage press releases, media briefings, and corporate announcements
• Handle crisis communication and reputation management
🔹Brand & Marketing Communication
• Define and maintain brand positioning, messaging, and tone of voice
• Lead integrated marketing campaigns across digital platforms
• Ensure consistency across all communication channels (Online & Offline)
• Work closely with Product, Risk, and Compliance teams
🔹Digital & Content Strategy
• Oversee content across Website, Social Media, LINE OA, and Digital Platforms
• Develop content strategy to drive engagement and brand awareness
• Manage agency / creative teams to produce high-quality content
🔹Stakeholder & Internal Communication
• Coordinate internal communication to align with company direction
• Support executive communication (e.g. CEO message, corporate presentation)
• Collaborate with cross-functional teams
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🔹Performance & Analytics
• Track and measure PR & campaign effectiveness (Reach, Engagement, Sentiment)
• Monitor brand perception and media coverage
• Provide insights and recommendations for improvement
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📊What We’re Looking For
• Bachelor’s or Master’s degree in Marketing, Communication, Business, or related fields
• 5–10 years of experience in PR, Corporate Communication, or Marketing Communication
• Strong experience in Banking, Financial Services, FinTech, or Lending business (Required)
• Proven track record in managing brand reputation and media relations
• Excellent communication skills in Thai and English
• Strong stakeholder management and project management skills
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🌟Preferred Qualifications
• Experience in digital financial products (loan, credit, insurance)
• Familiar with regulatory and compliance requirements (e.g. BOT, PDPA)
Title: Digital Marketing Manager (Hybrid Work)
Company: Good Money by GSB
Location: Bangkok Metropolitan Area
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