Overview
Digital Marketing Manager Jobs in Manila, National Capital Region, Philippines at Shopee
About The Team
This role will serve as the key bridge between brands, production agencies, and internal cross-functional teams to deliver impactful, commercially successful livestream campaigns.
Job Description
Brand Liaison & Commercial Alignment
- Serve as the main point of contact for brand partners regarding livestream initiatives
- Understand brand objectives (traffic, sales, new launches, visibility, etc.) and translate them into executable livestream plans
- Align expectations on deliverables, timelines, budgets, and performance targets
- Provide recommendations on livestream format, mechanics, and promotional strategy based on commercial goal.
End-to-End Project Management
- Lead livestream planning from brief to post-campaign review
- Develop and manage timelines, workplans, and stakeholder coordination
- Ensure all milestones are met across creative, technical, and operational workstreams
- Identify risks early and proactively resolve bottlenecks
Production & Agency Coordination
- Work closely with external production agencies on creative direction, show flow, scripts, set-up, and technical execution
- Ensure production quality meets brand standards and platform best practices
- Align on host selection, run-of-show, and promotional materials
- Oversee on-ground/live execution when required
Cross Functional Collaboration
- Coordinate with internal teams (e.g., Commercial, Marketing, Operations, Campaign, Tech) to ensure seamless execution
- Align livestream mechanics with inventory planning, pricing strategy, and campaign visibility
- Ensure internal stakeholders are updated on progress and performance
Performance Tracking & Optimization
- Track key performance metrics (e.g., GMV, conversion rate, viewership, engagement)
- Conduct post-mortem reviews with brands and internal teams
- Recommend optimizations to improve future livestream outcomes
Requirements
- 3–5 years of experience in project management, marketing, account management, or related roles
- Strong stakeholder management and coordination skills
- Ability to understand and interpret brand commercial objectives
- Highly organized with strong attention to detail
- Excellent communication and presentation skills
Title: Digital Marketing Manager
Company: Shopee
Location: Manila, National Capital Region, Philippines
Category:
