Overview
Digital Marketing Lead Jobs in Greater Melbourne Area at HAUS (of) CHAIN
At Haus of Chain, we approach recruitment differently. Built inside a full-service digital agency, we place exceptional marketing talent based on proven execution and real commercial impact – not just what appears on a CV.
We’re proud to be partnering with The Luxuriate, a luxury perfumed candle brand created for those who value meaning over mass, quality over trends, and beauty with purpose.
As the brand continues to grow, it is hiring for a Digital Marketing Lead who will be at the heart of driving growth across the brand’s entire digital ecosystem. Your mission? Turn attention into acquisition, creative into conversion and unlock scalable revenue growth.
About the role
This is not your typical digital marketing role.
You’ll own performance marketing end-to-end. From strategy through to hands-on execution, predominantly on Meta, but also on emerging channels for the brand like TikTok, Google & display.
But performance here isn’t just about media buying. You’ll also play a key role in shaping the customer experience, partnering closely with the team to optimise the Shopify environment, improve onsite conversion and ensure every campaign is designed to convert.
Campaign creative will be a big part of your world, too. You’ll use insights and campaign data to guide messaging, formats and creative development, creating scroll-stopping ads, compelling product stories and content that drives engagement and return on ad spend.
Day to day, you’ll be analysing campaign trends, testing new audiences and platforms, scaling what works and moving quickly to optimise what doesn’t. From launching campaigns and refining creative to spotting growth opportunities and improving the funnel.
This is a perfect role for someone who thrives at the intersection of data and creativity. Who loves being in platform, testing ideas, analysing performance and continuously finding smarter ways to scale.
The ideal candidate
We’re looking for a digital marketer who knows that growth isn’t just about clicks and impressions, it’s about building meaningful connections with customers, optimising every touchpoint and turning insight into action. You have 4+ years’ experience scaling performance campaigns, driving acquisition and making brands in beauty, retail or fashion shine.
You know your way around Meta like the back of your hand and can dive straight into Meta Ads Manager and Shopify without missing a beat. You can also support emerging platforms like Google and TikTok. Bonus points if you’ve mastered the full digital customer journey, from acquisition to conversion and have a working knowledge of tools like Klaviyo, Yieldify, Yotpo, GA4 and Google Ads Manager.
Numbers are your bestie – you love digging into campaign data, spotting trends, running A/B tests and turning insights into strategies that actually work.
But you also know that digital isn’t just data, it’s storytelling. You know how to create scroll-stopping performance creative in Canva and Adobe Creative Suite, write copy that converts and obsess over the details that make campaigns perform.
Success looks like
Success in this role will be measured by strong paid media performance and ROAS, efficient customer acquisition through a healthy CAC and LTV: CAC ratio and ongoing improvements to website conversion rates. You will also drive growth in SEO performance, including organic traffic, keyword rankings and conversions, all while delivering high-performing, scalable digital marketing campaigns that contribute to overall revenue growth.
About the business
With a strong subscription model and a highly engaged customer base, The Luxuriate has built a loyal following across Australia and is accelerating growth into the US market. Every touchpoint from product design to customer experience is thoughtfully crafted to deliver refinement, indulgence, and longevity.
Founder-led and values-driven, The Luxuriate places genuine emphasis on its people, believing that when its team grows and succeeds, so does the business. As the brand continues to scale, it is investing in best-in-class customer experiences and long-term loyalty. This role offers a rare opportunity to join the business at a pivotal moment, shaping how customers engage with the brand and playing a central role in its global growth journey.
📣 Excited? We are too! Apply now – this role will close as soon as we reach capacity, and we don’t want you to miss out.
Title: Digital Marketing Lead
Company: HAUS (of) CHAIN
Location: Greater Melbourne Area
Category:
