Overview
Digital Marketing & Content Specialist Jobs in Cape Town, Western Cape, South Africa at The Excellence Group
The Excellence Group is a collective of award-winning interior, manufacturing, and lifestyle businesses, representing both international luxury brands and locally crafted products. Our portfolio includes Valcucine Cape Town, Poliform Cape Town, Continua, Craft Furniture, Infin8 Surfacing, Eurocasa Cape Town, Spotlight Joinery, and more.
We are looking for a passionate and creative Digital Marketing & Content Specialist to help bring our philosophy of Unreasonable Hospitality to life across our portfolio of businesses.
This is more than a social media role.
We are looking for someone who can capture exceptional work, tell compelling stories, and create a digital presence that reflects the quality, craftsmanship and experience behind every brand within The Excellence Group.
Working closely with the Marketing Manager, this role combines content creation, digital marketing, website optimisation, and brand coordination across multiple businesses.
Key Responsibilities
- Capture and create high-quality photography and videography across projects, showrooms, events, and installations
- Edit photography and video content for use across digital platforms
- Manage social media channels across multiple brands
- Develop and maintain content calendars aligned with marketing priorities
- Coordinate website updates and work closely with our digital agency to optimise website performance and SEO
- Write engaging, brand-aligned copy for social media, websites, email marketing and digital campaigns
- Support the execution of digital marketing campaigns across the group
- Monitor digital performance and recommend opportunities for continuous improvement
- Ensure a consistent, premium brand presence across all digital touchpoints
What We're Looking For
- Strong creative and visual judgement with an exceptional eye for detail
- A genuine appreciation for luxury brands, architecture, interiors, craftsmanship and premium customer experiences
- Experience in digital marketing, content creation, social media management, or a related field
- Strong photography, videography and content editing skills
- Excellent copywriting and communication abilities
- Experience managing websites and working alongside digital or SEO agencies
- Someone who is proactive, organised, collaborative and takes ownership
- A marketer who understands that great content isn't just created – it's captured through great experiences
Requirements
- Approximately 4–6 years' relevant experience
- Experience with photography, videography and editing software (Adobe Creative Suite or similar preferred)
- Strong understanding of social media platforms and digital marketing best practices
- Experience managing multiple brands or projects simultaneously
- Driver's licence and own transport essential
This is a full-time, in-office role based in Cape Town.
Please send your CV, portfolio and examples of your work to:
ROLES & RESPONSIBILITIES
Digital Marketing & Content Specialist
Role Purpose
The Digital Marketing & Content Specialist is responsible for bringing The Excellence Group's brands to life across all digital platforms through exceptional content creation, storytelling and digital execution.
Working closely with the Marketing Manager, this role owns the day-to-day digital presence of multiple businesses, ensuring every touchpoint reflects the quality, craftsmanship and philosophy of Unreasonable Hospitality that defines The Excellence Group.
This role combines creativity with coordination, balancing content creation, digital marketing, website optimisation and brand consistency across a growing portfolio of businesses.
Key Roles & Responsibilities
Content Creation & Storytelling (Primary Focus)
- Capture high-quality photography and videography across projects, showrooms, events and behind-the-scenes activities.
- Edit photography and video content to produce premium, engaging assets suitable for digital platforms.
- Write compelling copy that reflects the tone, personality and positioning of each brand.
- Support the execution of the group's content strategy across multiple businesses.
- Maintain a structured digital asset library to ensure content is organised, accessible and reusable.
Social Media Management
- Manage the day-to-day social media presence across multiple brands within The Excellence Group.
- Develop and maintain content calendars aligned with marketing priorities and business objectives.
- Schedule, publish and monitor content across relevant social media platforms.
- Monitor engagement and respond to community interactions where appropriate.
- Identify opportunities to increase reach, engagement and audience growth.
Website & Digital Platforms
- Coordinate website updates across multiple brands.
- Work closely with external digital agencies to manage website optimisation, SEO implementation and ongoing improvements.
- Monitor website performance and recommend opportunities to improve user experience and digital engagement.
- Ensure all digital platforms remain current, accurate and aligned with brand standards.
Digital Campaign Support
- Support the execution of digital marketing campaigns across email, social media and website platforms.
- Assist with campaign reporting and performance analysis.
- Use analytics and platform insights to optimise future content and campaigns.
Brand Consistency
- Ensure all digital content aligns with established brand guidelines.
- Maintain a consistently premium visual standard across all platforms.
- Demonstrate exceptional attention to detail in all written and visual communications.
Project & Event Content
- Capture and coordinate content for launches, installations, client events, showroom activations and group initiatives.
- Work closely with the Marketing Manager to maximise the digital impact of events before, during and after execution.
- Identify storytelling opportunities that extend the life and reach of each project.
Stakeholder Coordination
- Build strong working relationships across all businesses within The Excellence Group.
- Coordinate content requirements with internal teams and external suppliers.
- Manage timelines to ensure content is delivered accurately and on schedule.
Performance & Continuous Improvement
- Monitor digital performance across platforms.
- Track key social media and website metrics.
- Stay up to date with digital marketing trends, platform developments and emerging content formats.
- Continuously seek opportunities to improve efficiency, quality and digital engagement.
Commitment to Excellence and Unreasonable Hospitality
The Excellence Group is committed to delivering excellence in everything we do. Central to this is our philosophy of Unreasonable Hospitality – creating exceptional experiences through genuine care, ownership, attention to detail and consistently exceeding expectations.
As an employee of The Excellence Group, you are expected to:
- Perform your role with excellence, integrity, accountability and professionalism.
- Demonstrate genuine care and respect in every interaction.
- Take ownership, solve problems proactively, and continuously seek opportunities to improve.
- Look for appropriate opportunities to exceed expectations in ways that support the Company's values, strategic objectives, policies, and operational requirements.
Title: Digital Marketing & Content Specialist
Company: The Excellence Group
Location: Cape Town, Western Cape, South Africa
Category:
