Overview
Digital Content & Merchandising Manager Jobs in Knoxville, TN at Patricia Nash Designs
Summary
An international leather handbags, footwear and accessories lifestyle brand, requires a highly organized professional to oversee the planning and execution of digital campaigns across email, SMS/MMS, and our ecommerce site. This role will serve as a key connector between our marketing, photo studio, and copy teams—ensuring all content is aligned, delivered on time, and optimized to drive engagement and revenue.
Key Responsibilities
Campaign & Channel Management
· Design, and execute email and SMS/MMS marketing campaigns
· Build and schedule campaigns within marketing platforms (e.g., Attentive)
· Design, streamline navigation, and maintain the front-end of the website with current digital content and in-stock product.
· Create and maintain shops, collections, and all category pages on the site.
Content Coordination & Production
· Act as a liaison between photo studio, copywriting, and marketing teams.
· Coordinate timelines and deliverables for email and SMS campaigns.
· Ensure all creative assets (imagery, copy, product details) are cohesive and on-brand.
· Organize and prepare content for use across email, SMS, and ecommerce channels.
Ecommerce Merchandising
· Manage homepage, landing pages, and collection layouts.
· Merchandise products to align with campaigns and maximize conversion.
· Ensure product presentation, imagery, and messaging are accurate and compelling.
Cross-Functional Alignment
· Ensure marketing campaigns and onsite experience are fully aligned.
· Coordinate content rollout across all customer touchpoints.
· Communicate priorities and deadlines across teams.
Performance & Optimization
· Track and analyze campaign and site performance.
· Identify opportunities to improve engagement, conversion, and revenue.
· Support A/B testing of messaging, creative, and merchandising strategies.
· Oversee staff responsible for product photography and other customer deliverables, including all print and in-store brand collateral, look books, directives, hangtags, and other branding materials.
· Update website content frequently and provide material (banners, photos, logos) for external websites.
Technical Skills Required
· Experience with automated email marketing campaigns.
· Experience in e-commerce or digital marketing.
· Experience in fashion industry preferred.
· Strong project management and organizational skills.
· Experience with retail product photography a plus.
· Proficiency with the Adobe Creative Cloud Required. Particular focus on InDesign, Illustrator, Photoshop and Lightroom
· Functional understanding of backend website management and team-based content management processes
· Functional understanding of Google Analytics
Minimum Qualifications:
Completion of a Bachelor’s degree or higher in Graphic Design, E-Commerce, Web design or related degree or equivalent combination of education and/or training strongly preferred. 3-5 years experience required. Must have management experience. Work samples or URL’s of recent work required.
Title: Digital Content & Merchandising Manager
Company: Patricia Nash Designs
Location: Knoxville, TN
Category:
