Overview
Digital Brand Specialist – Shopping Malls/Retail Parks (2.300 – 2.600 gross) Jobs in Athens Metropolitan Area at Antal International
A leading organization within the retail and commercial real estate sector is seeking a 'Digital Marketing Specialist' to support the digital presence, audience engagement, and marketing performance of high-traffic retail destinations in Greece.
This role combines digital marketing execution, audience insights, campaign management, and stakeholder collaboration within a fast-paced consumer environment.
The successful candidate will play a key role in driving brand visibility, customer engagement, and footfall through impactful digital campaigns and integrated marketing initiatives.
Key Responsibilities:
- Develop and execute digital marketing campaigns across social media, paid media, website, and CRM channels
- Manage digital media strategy and optimize campaign performance across platforms, including Google, Meta, Instagram, TikTok, and related channels
- Monitor audience behavior, market trends, and campaign KPIs to improve engagement and performance
- Collaborate with creative and media agencies for content creation and campaign execution
- Coordinate promotional activities and marketing initiatives with external partners and stakeholders
- Support video and digital content production for social and promotional use
- Prepare reports and actionable performance insights based on campaign analytics and audience data
Candidate Profile:
- Bachelor’s degree in Marketing, Communications, Business Administration or related field
- A master’s degree is required
- 5+ years of experience in Digital Marketing, Retail Marketing, Advertising Agency, Media Agency, or related environment
- Hands-on experience with paid media platforms including Google Ads, Meta Ads, Instagram, TikTok, and campaign optimization
- Strong understanding of digital campaign performance metrics and audience targeting
- Experience coordinating multiple campaigns and stakeholders simultaneously
- Excellent communication skills in Greek and English
- Analytical mindset with strong attention to detail and execution quality
Why this opportunity:
An opportunity to contribute to the marketing strategy and digital growth of established retail destinations with strong consumer visibility and dynamic brand activity.
Title: Digital Brand Specialist – Shopping Malls/Retail Parks (2.300 – 2.600 gross)
Company: Antal International
Location: Athens Metropolitan Area
Category:
