Overview
Customer Relationship Management Jobs in Greater Bengaluru Area at Lenskart.com
Role Over
We are looking for two data-driven CRM & Growth Associates to join our marketing team. You will be responsible for the end-to-end execution of retention strategies, using automated lifecycle journeys to drive repeat behaviour and minimize churn. Whether it’s building a complex multi-step journey in CleverTap or pulling raw data via SQL to find your next growth lever, you’ll be at the heart of our customer's post-install experience
Key Responsibilite
- sLifecycle Management: Design, deploy, and optimize cross-channel campaigns (Push, Email, In-app, SMS, and WhatsApp) using CleverTap
- .Growth Experimentation: Run A/B and multivariate tests on subject lines, creative assets, and journey flows to improve CTRs and Conversion Rate
- sAttribution & Analytics: Track user journeys from acquisition to retention using GA4 and attribution tools (e.g., AppsFlyer/Branch) to identify high-value cohorts
- .Data Analysis: Write basic to intermediate SQL queries to segment users, analyze campaign performance, and generate actionable insights without waiting for the BI Team
- .Retention Strategy: Work on churn prediction models and win-back loops to increase the Lifetime Value (LTV) of our user base
- .Collaboration: Coordinate with Design and Content teams to ensure brand-consistent messaging that resonates with specific user segment
s
Core Skil
- lsExperience: 1–3 years in a CRM, Retention, or Growth Marketing role (B2C/E-commerce/Fintech preferre
- d)Tool Proficiency: Hands-on experience with CleverTap (Journeys, Segments, Liquid tags) is a mus
- t.Analytical Mindset: Comfortable navigating GA4 dashboards and understanding attribution model
- s.Technical Skills: Ability to write SQL queries (SELECT, JOIN, WHERE) to pull and filter user dat
- a.Curiosity: A natural "tinkerer" who looks at a drop in the funnel and wants to find out why it happene
- d.Tools: CleverTap, GA4, SQL, AppsFlyer/Branch (Attribution), Cpaas platforms such as gupshup/kar
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Title: Customer Relationship Management
Company: Lenskart.com
Location: Greater Bengaluru Area
Category:
