Overview
Creator Strategist Jobs in New York, NY at Unreasonable Studios
We are UNR — an award winning, tech-forward, full service creative production company that supports agencies, brands and distributors alike across all media, genres, channels and formats globally at scale.
We are ambitious, growing and shaping the next era of integrated production. We bridge the gap between the entertainment and brand worlds, and are equally respected and acknowledged in both.
We’re seeking a Creator Strategist to help shape creator-led storytelling, talent strategy and culturally relevant content across branded entertainment, social and integrated productions. This person will play a key role in identifying the right creators, developing creator-forward ideas and helping ensure the work resonates with modern audiences and evolving content behaviors.
This is a role for someone who thrives in a fast-moving, creatively driven environment: part strategist, part culture watcher, part talent expert and part storyteller. We’re looking for someone with strong instincts, exceptional taste and a deep understanding of creators, audience behavior, internet culture and emerging content ecosystems.
ROLE OVERVIEW
We’re looking for a Creator Strategist with deep expertise in the YouTube ecosystem and a strong point of view on creators, content, and culture. The role sits at the intersection of strategy, culture, and casting, responsible for identifying the right creators, shaping creator-led ideas, and elevating the overall quality of our campaigns.
We’re looking for someone who is equally strong in taste and strategy – able to identify the right creators and clearly articulate why they matter.
This is not just a sourcing role. You’ll bring a clear POV on what works on YouTube and confidently guide both internal teams and clients.
KEY RESPONSIBILITIES
- Lead creator sourcing and casting across campaigns, with a focus on YouTube
- Develop thoughtful, strategic creator recommendations based on campaign goals
- Act as the internal subject matter expert, bringing a clear POV on creators, content, and culture
- Lead creator- and talent-led strategy, incorporating data-driven insights, social trends, and platform best practices
- Partner with account and creative teams to shape creator-led ideas and concepts
- Evaluate creators based on content quality, audience, brand fit, and performance
- Analyze creator performance and campaign results to inform future recommendations
- Present recommendations and strategic rationale to clients and internal stakeholders
- Build and maintain strong relationships with creators, agents, and managers
- Stay ahead of emerging talent and shifts in the creator ecosystem
WHO YOU ARE
- 5-7 years of agency-style experience
- Deep understanding of the YouTube platform (formats, trends, creator ecosystem)
- Proven experience in creator strategy, casting, or influencer marketing
- Strong instincts for identifying the right creators for the right brief
- Ability to translate a brief into clear, strategic recommendations
- Experience working with brands, agencies, or creator partnerships
- Experience using CreatorIQ or similar influencer platforms
- Strong communication skills—comfortable presenting to clients
- Highly organized and able to manage multiple campaigns at once
- Comfortable operating in a fast-paced environment with the ability to manage quick turnarounds when needed
NICE TO HAVE
- Experience across TikTok / Instagram in addition to YouTube
- Background in a creator agency, brand, or platform
- Experience working on larger campaigns or productions
Title: Creator Strategist
Company: Unreasonable Studios
Location: New York, NY
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