Overview
Creative Strategy Lead Jobs in Goa, India at Porcellia
(We are tired of fake strategists.)
This is not a “creative” role. This is not a “strategy” role. This is a revenue role.
And now – it’s also an AI-leveraged role.
If you don’t use AI to think faster, test faster, and scale faster – you will fall behind here very quickly.
What this role actually is
You sit at the intersection of:
- Creative
- Performance
- Brand
- AI systems
And your job is simple:
Turn creative into a predictable, scalable growth engine.
Not ideas.
Not opinions.
Not decks.
What you’ll actually be doing
- Owning end-to-end creative strategy across multiple D2C brands
- Running the loop: insight → hypothesis → execution → testing → scale
- Working deeply inside the Meta ecosystem (not surface-level)
- Building structured creative testing systems (angles, hooks, iterations)
- Translating performance data into clear creative direction
- Using AI tools to:
- generate angles faster
- break down winning creatives
- speed up iteration cycles
- assist copy, hooks, and testing velocity
- Identifying patterns and scaling them across brands
- Giving sharp, no-BS feedback across:
- copy
- design
- brand
What you should be able to do (non-negotiable)
When you look at a creative, you should be able to:
- Tell which part of the funnel it belongs to
- Predict if it will make money (and why)
- Estimate performance directionally (without data spoon-fed to you)
- Break down what’s wrong in seconds
If we show you 4–5 creatives from a brand:
- You should be able to roughly estimate how the brand is performing
Let’s make this uncomfortable
If your copywriter is unavailable:
→ Your copy should still be better than theirs
If your designer is unavailable:
→ Your feedback should be as sharp as a design lead
If your brand strategist is unavailable:
→ You should still get the positioning right
You cannot fake this role
We’ve seen enough:
- “Strategists” who only talk
- “Creative people” who avoid numbers
- “Brand folks” who don’t understand performance
That won’t work here.
What makes you a fit
- 4–6+ years in D2C / agency environments
- Background in at least one:
- Copywriting
- Brand Strategy
- Creative Strategy
- Strong understanding of:
- Meta Ads ecosystem
- Creative testing systems
- Consumer psychology
- You’ve scaled campaigns – not just launched them
- You are comfortable being judged by numbers
You’ll thrive here if
- You think in hypotheses, not opinions
- You enjoy fast feedback loops
- You like pressure and ownership
- You use AI as a multiplier, not a shortcut
Don’t apply if
- You rely on “gut feel” without being able to explain it
- You don’t use AI in your workflow
- You’ve never worked in a fast-paced D2C or agency setup
- You avoid ownership of results
The assignment (read this properly)
You will send us an email at [email protected], [email protected], [email protected] [email protected] & [email protected]
An email.
Situation:
You are working with a 0 → 1 brand.
There is no historical data.
You strongly believe:
- what the copy should be
- what the design direction should be
- what the tone of voice should be
But the founder is not convinced.
Fill this form: https://forms.gle/ufcVGKyW7g3qaBcx7
Your task:
Write an email to the founder where you:
- Convince them your approach is correct
- Without saying “this is my intuition”
- Without sounding arrogant
- Without hiding behind fluff
Convert your intuition into something that feels like fact.
That’s the job.
The setup
- Bangalore (Hybrid)
- Salary: ₹12–18 LPA
- High ownership
- Direct founder exposure
- You will directly influence revenue across brands
About Porcellia
If you think growth = better ads, this is not the place for you.
Porcellia works with D2C founders to fix the real levers:
- what the brand stands for
- how it communicates
- how creative actually converts
We don’t separate brand and performance.
That’s why most brands don’t scale.
But more importantly:
We don’t operate on opinions.
We operate like scientists.
- We form hypotheses
- We test aggressively
- We break things down to first principles
- We build systems that make growth repeatable
At the same time, we’re not just analytical.
We’re constantly pushing:
- new creative angles
- new narrative structures
- new ways of thinking about growth
Because scaling brands today requires both:
rigor + creativity
systems + intuition
We’ve worked with OYO, Paytm, Twitter India, MyGlamm, mCaffeine, AJIO.
But what matters more is this: We like working with brands that are still figuring things out – and helping them become the next big thing.
Gullylabs, Nack, Varalife, Justhuman, The Solved Skin, Rara Barefoot, Atovio & many more.
0–1 is not a comfortable place to work. But when did real learning and growth ever happen in a comfortable place?
More: www.porcellia.com
Title: Creative Strategy Lead
Company: Porcellia
Location: Goa, India
Category:
