Overview

Creative Strategy Lead Jobs in Subang Jaya, Selangor, Malaysia at REFORM

As the Creative Strategy Lead at REFORM, you will be responsible for raising the quality of ideas, storytelling and campaign thinking across the agency.

You will be the bridge between bold, boundary-pushing creativity and execution logic. We are looking for a charismatic leader and a master storyteller who knows how to translate client objectives into "out-of-the-box" creative campaigns that actually work.

You will lead a team of creative strategists, ensuring that every proposal produced is not only visually and conceptually impressive but also operationally feasible, grounded in data, and framed in "client language" to guarantee high buy-in. When a massive pitch is on the line, you are the one stepping into the room to assist and sell the narrative to close the deal.

You will be working closely with Growth, Account Management, Strategy, Campaigns and Production to turn client briefs into compelling, commercially effective campaigns.

Key Responsibilities

1. Creative & Strategic Leadership

  • Inspire, mentor, and lead a team of creative strategists. Cultivate a culture of disruptive thinking while instilling the discipline needed to meet tight agency deadlines.
  • Lead, guide and mentor the Creative Strategy team to think beyond formats, content calendars and executional ideas.
  • Help build a department that is known for stronger insights, sharper campaign ideas and better storytelling

2. Insight Discovery & Client-Centric Ideation

  • Turn client briefs into meaningful opportunities by identifying the deeper human truth, audience behaviour, cultural tension or business problem behind the brief.
  • You should be able to ask: What is the client really trying to solve? What does the audience truly care about? What insight can unlock a stronger idea?
  • Your role is to help the team find the thinking that makes the campaign matter.

3. Big Idea Development

  • Develop campaign platforms and creative concepts that are simple, memorable, distinctive and commercially relevant.
  • Every major proposal should clearly answer: “What is the one big idea this campaign stands for?”
  • You will help ensure our ideas are not just creative for the sake of being creative, but are connected to client KPIs, brand objectives and audience behaviour.

4. Proposal Architecture & Storytelling

  • Oversee the end-to-end development of creative proposals. Ensure that every idea is highly imaginative, distinct, and deeply rooted in the client's core KPIs and brand objectives.
  • You know how to speak "client language," anticipating their pain points and structuring concepts so they are instantly digestible, compelling, and easy for external & internal stakeholders to buy into.
  • You will help structure proposals so they are clear, persuasive and insight-led

5. Integrated Campaign Thinking

  • Ensure campaign ideas can live across multiple channels and touchpoints.
  • This may include: Social content, Influencer marketing, PR angles, events and activations, paid media, video content, digital experiences and community engagement
  • Clients should not see disconnected tactics. They should see one cohesive campaign idea expressed consistently across every channel.

6. Creative Ideation & Execution Quality Control

  • You will review and challenge creative ideation & execution plans before it goes out.
  • Balance raw creativity with operational reality. You ensure the team never pitches "pipe dreams", every concept must be realistic and execution-ready.
  • You will ask: Is the insight strong enough? Is the idea clear enough? Is the campaign memorable? Does every channel support the same idea?Is the execution realistic?

7. Pitch Support & Creative Selling

  • You will confidently present and justify the creative narrative to ensure the vision lands perfectly.
  • Help clients understand the strategic and emotional value of the idea.
  • Step in as the creative voice during key client pitches.
  • Support Sales and Account Management in high-stakes opportunities

8. Team Development & Creative Culture

  • Help build a stronger creative culture within REFORM.
  • Mentor young creative strategists
  • Run brainstorming sessions and share creative references
  • Encourage curiosity about brands, culture and consumer behaviour in the team
  • Helping the team think conceptually, not just executionally
  • Creating momentum, energy and enthusiasm around ideas

You should make the people around you better.

Qualifications & Requirements

  • Experience: 4+ years of experience in creative strategy, brand planning, integrated marketing or copywriting within a digital advertising or creative agency, with at least 1-2 year in a leadership role. Strong portfolio or case studies showing campaign thinking, not just content execution.
  • Storytelling & Presentation: You are a strong communicator who can write and present ideas clearly. Build compelling proposal narratives, write sharp headlines and simplify complex thinking
  • Media Planning Background (Huge Bonus): Strong understanding of modern media planning. You know exactly which mediums, digital touchpoints, and formats (TikTok, IG, experiential, KOL etc.) are required to successfully push out a "Big Idea" and amplify a campaign narrative.
  • Commercial Acumen: A proven track record of winning pitches. You understand consumer behavior, digital trends, and how to back up creative ideas with data and business justification. Experience in contributing to successful pitches or award-recognised work is a strong advantage.
  • Exceptional Communication: Brilliant storytelling and presentation skills. You can command a boardroom, handle tough client objections with grace, and articulate abstract ideas clearly. 
  • Resilience & Agility: Thrives in a high-pressure, fast-paced agency environment. You are an expert at managing multiple fast-turnaround proposals simultaneously while keeping your team grounded and motivated.

Who This Role Is Perfect For

This role may be a strong fit if you are currently a:

  • Senior Creative Strategist
  • Creative Strategist ready to lead
  • Senior Copywriter
  • Integrated Creative
  • Brand/Media Planner with strong creative instincts

What matters is that you have strong ideas, strong storytelling ability and the hunger to build something meaningful.

What Success Looks Like

Within 6 to 12 months, success in this role means:

  • REFORM’s proposals become sharper, more insight-led and more memorable.
  • The Creative Strategy team becomes more confident and capable.
  • Clients begin to recognise REFORM for strong ideas, not just execution.
  • Major pitches have clearer narratives and stronger creative platforms.
  • Campaigns feel more integrated across digital, social, influencer, PR and events.

Why Join REFORM?

REFORM is an independent marketing and brand experience agency with the ambition to become one of Malaysia’s most respected agencies for bold thinking, strong ideas and meaningful business impact.

You will have the opportunity to shape the creative standard of the agency, mentor a young team and help define the kind of work REFORM becomes known for.

If you are hungry to lead, excited by ideas and ready to help build a creative department with real ambition, we would love to meet you.

Title: Creative Strategy Lead

Company: REFORM

Location: Subang Jaya, Selangor, Malaysia

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