Overview
Creative Strategy Lead Jobs in Denpasar, Bali, Indonesia at Bija Creative
Bija Creative is a Bali-based social media agency specializing in enhancing brand presence through strategic social media management for premium hospitality, F&B, and lifestyle brands. Now in our fifth year, we help businesses connect with their ideal customers through impactful, well-crafted content. Our team focuses on structured workflows and best practices to drive brand awareness, engagement, and conversions.
ABOUT THE ROLE
The Creative Strategy Lead owns Bija's monthly content strategy cycle. You review and approve content strategies (SPL) and photo plans across ~20 client accounts, set creative direction for campaigns and onboarding of new clients, and mentor our social media strategists. You are the quality gate between strategy and production — your decisions shape what gets shot, designed, and published every month.
This is a strategy-first leadership role. You won't be behind the camera or in design software most days; you'll be the person making sure everything that goes out is strategically sound, on-brand, and visually directed with intention.
WHAT YOU'LL DO
- Review and approve monthly content strategies and content pillars for all client accounts, on a structured monthly cycle
- Review photo plans and give clear, actionable visual direction to our production team (photographers, videographers, designers)
- Lead creative direction for new client onboarding — brand DNA, content pillars, and campaign foundations
- Mentor and develop social media strategists through structured feedback and regular reviews
- Set and maintain creative direction across all client accounts and Bija's own brand
- Work within structured workflows and documentation systems (ClickUp, internal SOPs)
MUST HAVE REQUIREMENTS
- Minimum 2 years of experience in a social media agency, creative agency, or similar environment, including at least 1 year leading or reviewing the work of others
- Strong portfolio demonstrating content strategy thinking — campaign rationale, content pillars, audience insight — supported by a good eye for visual direction
- Proven experience giving structured, constructive feedback on creative and strategy work
- Strong understanding of branding and the ability to maintain consistent brand messaging across accounts
- Comfortable with structured workflows, project management tools, and documentation discipline
- Excellent communication skills in Bahasa Indonesia and English
- Based in or willing to relocate to Bali
NICE TO HAVE
- Experience premium hospitality, F&B, or lifestyle brands
- Hands-on background in photography or videography direction
- Familiarity with ClickUp or similar project/content management platforms
WHAT WE OFFER
- Base salary IDR 7,000,000 – 7,500,000 with semi-annual performance review
- KPI-based bonus
- BPJS Kesehatan & BPJS Ketenagakerjaan
- THR
- Hybrid work arrangement
HOW TO APPLY
Send your CV and portfolio to [email protected]
Subject: Full Time [Creative Strategy Lead]
Portfolio (website, PDF, or Behance/Instagram links) should demonstrate strategy thinking — campaign or content strategy work you've led or reviewed — alongside examples of visual direction.
Title: Creative Strategy Lead
Company: Bija Creative
Location: Denpasar, Bali, Indonesia
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