Overview
Creative Strategy Lead Jobs in Sainte-Marie, Canada at Kulin
Position: Creative Strategy Lead – KULIN )
The Role
As a Creative Strategy Lead, you will be the lead strategist on some of our agency’s most important accounts while also coaching and managing a team of 1-3 creative strategists. You will lead ideation and push boundaries, working to achieve client goals and collaborating closely with both clients and internal teams to develop research‑based, purposeful creative pipeline recommendations that balance short‑ and long‑term considerations.
Working hand‑in‑hand with designers and video editors, you will provide clear creative direction and constructive feedback throughout the production process, ensuring the final output aligns with strategic intent. You will proactively analyze creative performance metrics to identify actionable insights, share these insights with the team and clients, and keep a pulse on account health to adjust the pipeline and strategy as needed.
You will coach and mentor junior staff, build trusting relationships with our clients, and navigate high‑pressure situations to help our clients and team grow.
Key Responsibilities
- Coaching and QA for Creative Strategists, including brief writing, creative analysis, research, reporting, and general problem solving.
- Thought leadership: bringing forward new ideas and ways of working.
- Collaborating with clients and the team to understand brand vision and voice.
- Engaging with clients and team in purposeful, collaborative conversations and pitching new creative hypotheses and concepts.
- Collaborating directly with designers and video editors on ad production—providing strategy, data-driven creative direction, and detailed feedback to ensure the final output aligns with each brief’s strategic intent.
- Reviewing static and video assets at key stages of production to catch alignment issues early and help the production team iterate efficiently.
- Regularly analyzing creative performance in collaboration with other departments through biweekly meetings, testing dashboards, and feeding into creative insights for monthly reports.
- Collaborating with other departments to find winning strategies.
- Planning and managing UGC projects, including briefing, script writing, and quality assurance.
- Collaborating with the leadership team to continuously improve agency operations and processes.
What We’re Looking For
- Experience in a senior creative strategy role in a DTC agency setting.
- Advanced understanding of DTC principles, strategies, and techniques that drive performance.
- Proven track record of developing trusting and collaborative relationships with clients.
- Experience coaching and collaborating with junior team members.
- Comfort working alongside designers and editors in production workflows—able to give clear, actionable feedback on static design, video edits, and motion graphics without needing to open the tools yourself.
- Robust visual sensibility and an understanding of how design choices (layout, typography, pacing, color) impact ad performance.
- Excellent communication and collaboration skills.
- Hungry for new ideas and the perspective of others.
- Experience with creative analysis in ads managers, Motion, Triple Whale, North Beam, Google Data Studio is a bonus.
- Strong knowledge of social media advertising best practices.
- Passion for staying up‑to‑date with industry trends and technologies.
- Proven track record of developing high‑converting social ads; understanding the subtle art of balancing brand and performance.
Benefits
- Option to work remotely or access our office space in Toronto.
- 30 days of Paid Time Off on top of statutory holidays.
- Competitive salary and benefits package.
- $1,500 annual professional development fund.
- Opportunities for professional growth and development.
- Collaborative and supportive team culture.
- Chance to work with a diverse range of clients from around the world.
CBTW is an equal opportunity employer. We celebrate our inclusive work environment and welcome members of all backgrounds and perspectives to apply. We are committed to providing reasonable accommodation and will work with you to meet your needs.
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Title: Creative Strategy Lead
Company: Kulin
Location: Sainte-Marie, Canada
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