Overview
Creative Strategist – performance marketing Jobs in Barcelona, Catalonia, Spain at Drowsy Sleep Co
Pioneering Beauty Sleep in Barcelona
From the heart of Barcelona, Drowsy is revolutionising global beauty sleep. Our silk sleep mask is an industry favourite from the UK, to the USA. We're not just a team; we're a family, dedicated to beauty sleep and united by our passion for the brand.
Role Summary
You own ad creative as a performance engine. Your mandate is to build, test, and scale ads that turn psychology, trends, and insights into revenue — and do so at speed.
What You’ll Do
- Own the ad testing and scaling roadmap across Meta, TikTok, and emerging platforms
- Translate performance data into clear, high-conviction creative briefs
- Drive high-velocity iteration with designers, editors, and UGC creators
- Study competitors and reference brands obsessively to identify winning patterns
- Stay ahead of performance marketing trends, formats, and platform shifts
- Apply deep understanding of human psychology and buying behavior to every ad
What Success Looks Like
- 2–4× year-over-year growth in ad platform investment while maintaining or improving efficiency
- Fast learning loops that consistently produce scalable creative winners
- A repeatable system for creative performance — not one-off wins
How You’ll Work
- Report to the Marketing Manager
- Partner daily with creative production
- Think in systems, frameworks, and throughput, not individual ads
Your Profile
- Overseen ad accounts with $2M+ in annual spend
- 3+ years in performance creative or paid media for DTC / e-commerce
- Proven ability to scale spend through creative-led performance
- Performance-obsessed, data-driven, and intolerant of vanity metrics
- Deep student of persuasion, psychology, and why people buy
Title: Creative Strategist – performance marketing
Company: Drowsy Sleep Co
Location: Barcelona, Catalonia, Spain
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