Overview
Creative Strategist for DTC Subscription Brands Jobs in Nigeria at Whatskill
Whatskill.ai operates a portfolio of direct-to-consumer subscription brands in beauty, skincare, and health supplements. Our founding team has built and scaled multiple e-commerce brands past eight figures in annual revenue, with strong subscription retention and significant paid social experience. Our newest brand crossed $800,000 in monthly recurring revenue within 60 days of launch, and we are actively scaling toward nine figures.
We are seeking a Creative Strategist to own the full creative function across two of our DTC subscription brands. This person will lead creative strategy, build the testing systems, and produce ad creative at high volume to drive profitable performance on Meta. The ideal candidate is a hands-on operator who has personally produced ad creatives that sustained $30,000 or more per day in profitable Meta spend, has direct DTC subscription experience, and has built and led a small creative team.
Objectives of this role
- Drive profitable scale on Meta across two DTC subscription brands in skincare and health supplements
- Build and lead an in-house creative team capable of producing 50 to 100 or more new ad creatives per week
- Establish a repeatable creative testing system that consistently identifies new winning angles
- Partner with the media buyer to translate performance signals into creative decisions
Responsibilities
- Own creative strategy across two DTC subscription brands
- Hire, manage, and develop a team of video editors, static designers, and UGC creators
- Build and operate the creative testing framework, including angle research, hook testing, body variations, and format testing
- Produce and ship 50 to 100 or more new ad creatives per week across UGC, static, video sales letter, mashup, talking-head, and lifestyle formats
- Analyze daily performance data, including hook rate, hold rate, click-through rate, conversion rate, cost per acquisition, and return on ad spend
- Sunset underperforming creatives and scale top performers, maintaining a continuous pipeline ahead of creative fatigue
- Collaborate with the media buyer on spend allocation, audience feedback, and scaling decisions
Required skills and qualifications
- Direct experience as a Creative Strategist or Creative Director on at least one DTC subscription brand that scaled past eight figures in annual revenue
- Personal track record of ad creatives sustaining $30,000 or more per day in profitable Meta spend
- Working knowledge of subscription economics, including churn, lifetime value, and renewal psychology, and how those factors influence creative
- Demonstrated experience identifying winning angles from cold audiences and building repeatable systems for ongoing angle discovery
- Proven ability to operate a high-volume creative testing pipeline of at least 50 new creatives per week
- Experience hiring, training, and managing creative teams of video editors, static designers, and UGC talent
Preferred skills and qualifications
- Background in DTC subscription beauty, skincare, or health supplements
- Familiarity with high-cadence direct response creative across multiple ad formats
- Experience working closely with media buyers in a paid social environment
How to apply
Please include the following with your application:
- Your full name, email address, and timezone
- The DTC subscription brand or brands you led creative for, with revenue scale
- The highest daily Meta spend that your creatives sustained profitably
- Your peak weekly creative testing volume
- Two to three examples of winning creatives you built, with the strategy behind each
- A brief description of how you find new angles when current winners fatigue
Title: Creative Strategist for DTC Subscription Brands
Company: Whatskill
Location: Nigeria
Category:
