Overview
Creative Strategist – D2C Jobs in Mumbai, Maharashtra, India at upGrad
We’re looking for a trend-savvy Creator Category Associate who understands content, creators, and what performs across platforms.
If you’re someone who constantly tracks trends, knows what goes viral, and enjoys working closely with creators—this role is for you.
🎯 Key Responsibilities
- Identify, onboard, and manage creators across categories
- Stay updated with social media trends, viral formats, and platform algorithms
- Analyze content performance and suggest data-driven improvements
- Work with creators on content strategy and optimization
- Execute influencer and content-led campaigns
- Build strong relationships with creators and internal stakeholders
- Track competitor and industry trends
✅ Requirements
- Strong understanding of content creation & social media platforms (Instagram, YouTube, etc.)
- Awareness of trends, viral formats, and audience behavior
- Basic understanding of the creator economy
- Good communication and analytical skills
- Ability to multitask in a fast-paced environment
⭐ Good to Have
- Experience in influencer marketing or creator collaborations
- Prior internships, projects, or content-related work
- Familiarity with analytics tools and platform insights
📍 Location: Mumbai (Marol)
💼 Employment Type: Full-time
💰 Salary: Up to 6 LPA
Title: Creative Strategist – D2C
Company: upGrad
Location: Mumbai, Maharashtra, India
Category:
