Overview
Creative Strategist Jobs in Greater London, UK at Thisisgain
Position: GAIN Performance – Creative Strategist
Location: Greater London
Role: GAIN
– Performance
– Creative Strategist
Location: UK
Hybrid/Remote: Hybrid – Based in UK
What you’ll be doing:
This role is for a Creative Strategist who will support our paid media clients by driving performance-focused creative direction. You’ll be responsible for identifying winning ad concepts, analyzing creative performance data, and turning insights into actionable briefs and feedback. You’ll work closely with UGC creators, designers, and editors to bring creative ideas to life—ensuring assets are optimised for each platform and aligned with performance goals.
We are looking for someone who is process driven, meticulous, and has a passion for driving great results. You must be a good team player, able to take direction and able to prioritise a busy workload.
Key Responsibilities
Creative Strategy & Insight
- Analyze paid media performance to identify creative trends, winning ads, and areas for improvement
- Conduct research to support concept ideation and ensure cultural and brand relevance always with performance in mind
- Translate insights into clear, actionable briefs for design, UGC, and editing teams
- Maintain a feedback loop on asset performance to inform future iterations
Creative Production Collaboration
- Collaborate with UGC creators, designers, and video editors to bring creative concepts to life
- Review and QA creative assets to ensure they are on-brand, error‑free, and performance‑optimised
- Adapt creative for different platforms and placements as needed
Client & Team Communication
- Maintain professional, friendly, and transparent communication with clients— we act as an extension of their team, with a clear focus on helping them grow through honest, insight‑led creative strategy
- Work alongside paid media teams to support the Client Lead in shaping creative strategies that align with overall client objectives
- Collaborate closely with the Creative Strategy team, Head of Creative, Creative Director, and designers with a positive, solutions‑focused, and team‑oriented mindset
- Approach collaboration with openness to feedback—contractors are treated as an integral part of the team, and in turn, your feedback and input are valued and encouraged
Qualifications
- 2+ years in creative strategy or performance marketing
- Strong working knowledge of Meta Ads Manager and paid media creative performance metrics
- Proven experience writing creative briefs and turning performance insights into clear next steps
- Familiarity with platform‑specific ad formats and best practices (Meta, Tik Tok, You Tube)
- Excellent communication skills—able to clearly articulate ideas, direction, and feedback
- Experience working with or managing UGC creators and creative freelancers is a plus
How we work
Constant curiosity: we’re curious, critical, creative thinkers who get a kick out of finding new ways to look at the world. So, we constantly seek out data, insight, intelligence and inspiration that fuels our thinking.
Pushing boundaries: we don’t wait for innovation; we share a relentless drive to engineer it. Merging data, technology and creativity to craft bold strategies that drive real impact.
The power of our imagination: creativity guides everything we do. We’re not afraid to think big and push our clients out of their creative comfort zone.
Making it happen: we create, we experiment, we go again. Giving each other the freedom to fail. Collectively pursuing ideas that have the power to change the world.
Putting people first: We never lose sight of humanity, care, and impact. We do what’s right not what’s easy. For our people, our clients and the planet.
About GAIN
GAIN is a creative‑led, insight‑driven company that blends data, tech and creativity to create meaningful impact, with a workforce of 650 people worldwide. This role will sit within the Performance Business Unit. We help brands show up in the right place, at the right time, to the right people, with data‑driven campaigns. Whether it’s paid media, SEO, link building or performance‑driven creative, we build campaigns that actually perform – driving clicks, visibility, conversions, and real business growth.
Benefits
Our Benefits vary from country to country but we strive to provide similar…
Title: Creative Strategist
Company: Thisisgain
Location: Greater London, UK
Category: