Overview
Creative Strategist Jobs in Australia at farsiight
Are you a creative strategist who loves turning research into scroll-stopping ads, and can flex between selling a $60 product and a $60K software decision?
If you get a buzz from seeing a new angle hit top spenders, and you're just as comfortable briefing a UGC creator as you are presenting to a sceptical B2B marketing lead, this role could be a great fit. We're looking for a Creative Strategist to own creative performance strategy across our portfolio of DTC and B2B clients.
You'll be responsible for the full creative pipeline from research and ideation through to briefing, testing and iteration. Your goal? Creative that scales profitably, backed by a testing engine that tells us exactly why.
What We're Looking For:
- 2 to 4+ years experience in creative strategy, performance creative or paid social, ideally in an agency or fast-moving in-house team (this is non-negotiable)
- A track record of creative that actually scaled. You can show us the ad, the angle, and the metric that proved it
- Experience across both DTC and B2B accounts, or deep experience in one with a genuine hunger for the other
- Proficiency with Meta Ads Manager and creative analytics tools like Motion or Magic Brief
- Strong scriptwriting, UGC briefing and video review skills, with the attention to detail to catch errors before anyone else does
- Ability to manage multiple clients simultaneously without quality slipping
Here's What You'll Be Doing in the Creative Strategist Role:
🎨 Owning the Creative Pipeline
- Run creative end to end across Meta, TikTok, LinkedIn and YouTube: research, angles, scripts, briefs, testing, iteration
- Write hooks, headlines and direct-response copy tuned to the buyer, whether that's an impulse purchase or a buying committee
- Brief editors, designers and UGC creators with briefs sharp enough to execute first time
📈 Running the Testing Engine
- Own a weekly creative testing roadmap: scale winners, retire losers, document why
- Partner with our media buyers and lead strategists to read creative-level data (hook rate, hold rate, CTR, CVR, CPA, CPL, ROAS) and turn it into what to make next
- Think in message match, treating the ad and the page it lands on as one unit
🔍 Doing the Research That Finds the Angle
- Mine customer reviews, Reddit threads, ad comments, sales calls and competitor accounts for insights
- Turn research into breakthrough angles nobody else on the account has seen
- Stay across platform trends, creative formats and what's working in both DTC and B2B
💬 Being the Creative Voice for Clients
- Own creative reporting for your accounts: build and deliver regular reports that go beyond the numbers to explain what's working, why, and what we're testing next
- Lead regular creative performance reviews with client stakeholders: what happened, why, and what's next
- Give clients clear, constructive feedback on their creative, whether that's assets they've supplied, in-house content, brand direction or creative ideas they bring to the table
- Bring a point of view to the room and back it with data
- Share learnings across accounts so wins on one client compound for the rest
About the Company
Meet farsiight. We're a performance-led growth marketing agency with a deep specialisation in DTC, Tech & B2B sectors. Over the last seven years, we've partnered with over 100+ of Australia's fastest-growing companies, helping them scale paid media, improve unit economics, and build sustainable marketing engines.
While our roots are in performance marketing, our work has evolved. Today, we help clients generate demand across the full funnel – from paid social and paid search through to creative, strategy, and measurement. Our team is senior, collaborative, and commercially minded, with a strong focus on clarity, transparency, and driving results that actually matter to our clients.
Our philosophy here at farsiight is simple:
• Only partner with companies that we truly believe in.
• Only partner with companies that will treat us as a true partner, not just another agency.
• Only partner with companies that we truly believe we can help achieve their goals.
That's how we've built a 95.5% client retention rate and became one of Australia's top-rated agencies on Clutch. Take a look for yourself: https://clutch.co/profile/farsiight
Skills & Attitude You'll Bring as a Creative Strategist:
Performance Literate
You read hook rate, hold rate, CTR, CVR and ROAS yourself and act on them. Numbers guide your creative instincts, they don't replace them.
Research Obsessed
You're comfortable with the unglamorous work: review mining, comment forensics, sales call listening. You know that's where the winning angles live.
Bilingual in Buyers
You understand why creative for a $60 impulse purchase and a $60K software decision look nothing alike, and you can make both perform.
Detail Sharp
Scripts, footage, edits. Errors don't get past you, and quality never slips even when you're juggling multiple accounts.
Clear Communicator
Whether it's a brief, a report, a client review or a Slack update, you keep things clear, concise and on point. You can tell a client their creative isn't working and have them thank you for it.
Independent and Accountable
You work well with autonomy, own the outcomes on your accounts, and always keep your eye on the number.
Proactive and Curious
You already consume this industry obsessively: the newsletters, the podcasts, the swipe files. You don't wait to be told what to study.
How to Apply
Send your resume and a short cover letter that tells us three things:
- One paid creative you're proud of: the angle, why it worked, and the metric that proved it (links strongly encouraged)
- A specific example of research that led to a breakthrough angle
- What you read, listen to and follow to stay sharp in this space
If you don't tick every box but you've made creative that scaled, please still apply! We’d love to chat.
Title: Creative Strategist
Company: farsiight
Location: Australia
Category:
