Overview
Creative Strategist Jobs in Mumbai, Maharashtra, India at McCollins Media
Creative Strategist – Ad & Viral Content (Social-First)
📍 Remote | Full-Time
About Us
We’re not a typical agency.
At McCollins Media, we build brands that people notice, remember, and buy from.
From performance marketing to content production, we operate at the intersection of data, creativity, and culture—and we’re looking for someone who can turn trends into business results.
The Role
We’re hiring a Creative Strategist who understands that content isn’t just about views—it’s about conversion, retention, and brand recall.
This role sits at the core of our growth engine.
You will be responsible for crafting high-performing ad creatives and viral-first video concepts across platforms like TikTok, Instagram, and YouTube Shorts.
What You’ll Do
1. Ad Creative Strategy (Performance-Driven)
- Develop scroll-stopping concepts for Meta, TikTok, and YouTube ads
- Build hooks, scripts, and storyboards optimized for CTR, CPC, and conversions
- Continuously iterate creatives based on performance data (not opinions)
2. Viral Video Ideation (Culture-Driven)
- Identify emerging trends and translate them into brand-relevant content formats
- Create ideas that are not just trendy—but shareable, saveable, and repeatable
- Build content series that drive organic growth and community engagement
3. Trend Intelligence
- Track daily movements across TikTok, Instagram, and creator ecosystems
- Break down why something works (hook, pacing, tension, payoff)
- Turn insights into actionable content frameworks for the team
4. Collaboration & Execution
- Work closely with designers, video editors, UGC creators, and performance marketers
- Guide production to ensure content feels native, not like ads
- Build a fast-paced testing pipeline for creative experimentation
What We’re Looking For
- 2–5 years in social media, content strategy, or performance creative roles
- Deep understanding of short-form video psychology (you think in hooks, not posts)
- Proven experience in creating ad creatives that convert
- Strong instinct for trends, with the ability to adapt them to different industries (F&B, real estate, retail, etc.)
- Ability to balance viral thinking + business outcomes
Title: Creative Strategist
Company: McCollins Media
Location: Mumbai, Maharashtra, India
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