Overview
Creative Strategist Jobs in Bangkok City, Thailand at S39 Digital Agency
About us
S39 Digital Agency is a China-focused marketing agency with experience and expertise across online and offline business and marketing. With offices in Thailand and China, we support brands in building culturally relevant campaigns, digital content, and commercial growth across Chinese and global social media ecosystems.
About this job
We are looking for a Creative Strategist from a digital agency background who can turn brand and consumer insight into sharp creative ideas, persuasive pitch directions, and campaign concepts that sell. This role sits between strategy, creative, content, and production—ideal for someone who enjoys building big ideas, writing compelling narratives, and shaping work that can be executed across China-first platforms and global channels.
In this role, you’ll get to
Creative strategy & campaign ideation
• Develop creative territories, campaign ideas, content angles, and communication concepts for client briefs across China first and global platforms.
• Translate brand objectives, consumer insights, cultural trends, and platform behaviors into clear creative directions that can be used in pitches and live campaigns.
• Build campaign narratives that connect strategy, creative idea, content execution, platform behavior, and business objective into one strong proposal story.
Pitching, proposal storytelling & copywriting
• Work closely with Account Executive, Social Media, Content Writer, and Production teams to shape pitch decks and campaign proposals.
• Craft headlines, taglines, key messages, scripts, captions, manifesto copy, presentation narratives, and moodboard directions that clearly communicate the creative idea.
• Present creative ideas confidently to internal teams and client stakeholders, explaining the thinking behind the idea and how it can work across platforms.
Platform & cultural relevance
• Stay up to date with Chinese platform trends, consumer behavior, memes, content formats, KOL / creator movements, social commerce, and cultural moments.
• Understand the creative differences between China platforms and global platforms, and adapt campaign ideas for Douyin, RED, WeChat, Weibo, TikTok, Facebook, and other relevant channels.
• Localize global or regional campaign ideas into culturally relevant China-first executions while keeping the brand message consistent.
Production collaboration & execution support
• Collaborate with production-related teams from pre-production to post-production to ensure the final work stays true to the approved creative direction.
• Support scripting, storyboarding, shot direction, scene ideas, KOL / creator briefing, campaign shoots, AWO, and on ground production when required.
• Provide creative feedback during execution, including content flow, storytelling, visual direction, copy, and platform-fit adjustments.
Internal collaboration & quality control
• Bridge strategic thinking and creative execution by aligning with client objectives, brand identity, platform requirements, timeline, and production feasibility.
• Review creative outputs to ensure they are engaging, culturally relevant, on-brief, and suitable for the intended platform.
• Contribute fresh ideas, constructive feedback, and a strong creative point of view to improve the team’s overall creative standard.
What you’ll need to succeed
• Bachelor’s degree in advertising, Communications, Marketing, Creative Arts, Media Production, or a related field.
• 2–3+ years of creative, creative strategy, copywriting, campaign planning, or content ideation experience in a digital agency, creative agency, branding agency, or social media agency environment.
• Strong conceptual thinking with the ability to turn insights into campaign ideas, content angles, pitch narratives, and creative directions.
• Solid copywriting and storytelling skills across presentation copy, headlines, taglines, captions, scripts, social content, and campaign key messages.
• Good understanding of Chinese digital platforms and content behavior, especially Douyin, RED / Xiaohongshu, WeChat, Weibo, Tmall Global, and social commerce ecosystems is a plus.
• Understanding global social platforms such as TikTok, Facebook, and how creative ideas should be adapted across different audiences and markets.
• Ability to collaborate with Account Executive, Social Media, Content Writer, Production teams, KOL / creator, vendor, and client teams.
• Comfortable joining production discussions or shoots when needed, with an understanding of pre-production, production, and post-production workflows.
• Confident presenting ideas, receiving feedback, solving problems, and adjusting creative work under fast-moving agency timelines.
Perks & benefits
• Chance to be part of building company profit and business growth.
• Competitive compensation and room to grow quickly for the right person.
• Fast progression potential in a flat company culture.
• Office located around 7 minutes from MRT Huai Khwang. Group Insurance, Provident Fund, Performance Bonus / company activities.
Title: Creative Strategist
Company: S39 Digital Agency
Location: Bangkok City, Thailand
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