Overview
Creative Strategist Jobs in United States at Creative People
A globally recognized consumer tech brand used by millions of people across multiple markets is looking for a Performance Creative Strategist to join their growth organization on a contract basis.
This role sits at the intersection of creative, performance, and data. You will be responsible for turning insights into high-performing, scalable creative across paid channels, owning the strategy, managing the agencies, running the testing frameworks, and making sure every brief that goes out drives measurable results.
This is not a brand strategy role. This is not a social media role. This is not a content role. This is a performance creative role, and the distinction matters. The right person has spent their career in paid channels, knows what a thumbstop ratio means, and has strong opinions about what makes a UGC hook convert.
WHAT YOU WILL OWN
Creative Strategy and Leadership
- Develop performance-driven creative strategies and briefs that connect storytelling to growth objectives across paid channels.
- Translate audience insights, cultural trends, and platform learnings into clear, actionable creative direction for internal teams and external agency partners.
- Analyze creative performance to identify what is working, what is not, and why and turn those insights into structured iteration plans.
- Present creative recommendations backed by data, with clear rationale and expected business impact.
- Lead creative strategy across global assets, ensuring consistency while adapting for regional nuance and performance requirements.
Creative Testing and Optimization
- Design and manage structured creative testing frameworks across Meta, TikTok, YouTube, and Google.
- Partner with media and analytics teams to align creative hypotheses with KPIs including CTR, CVR, CPA, and ROAS.
- Synthesize performance data into actionable insights that inform future creative direction and briefing.
Creative Sprints and Production
- Own and run creative sprints end-to-end from briefing through execution to readout across internal creative teams and external agency partners.
- Brief, review, and refine concepts across UGC, video, and static formats, ensuring alignment with platform best practices and performance goals.
- Provide direct, actionable feedback to agencies and creative partners to elevate output and improve conversion.
- Integrate AI tools into the creative production workflow to increase speed and scale without compromising quality.
Cross-Functional Collaboration
- Act as a strategic partner across growth, media, analytics, and creative teams.
- Ensure alignment between creative output and broader campaign and business objectives.
- Champion a test-and-learn culture, pushing for experimentation and iteration over static campaigns.
WHAT WE ARE LOOKING FOR
- 5 or more years of experience in performance creative strategy, paid social, or digital advertising.
- Deep understanding of performance creative across Meta, TikTok, YouTube, and Google and a clear point of view on what makes creative perform on each platform.
- Strong analytical mindset and comfort interpreting CPA, ROAS, CTR, CVR, and thumbstop data and translating it directly into creative decisions.
- Proven experience building and executing creative testing frameworks and iteration cycles, not just running tests but designing the systems behind them.
- Experience managing external agency partners and vendors, briefing them, reviewing their output, and holding them accountable to performance goals.
- Deep familiarity with UGC, creator-led content, and platform-native trends with the ability to brief and direct creators for performance outcomes.
- Strong communicator who can clearly articulate insights, feedback, and strategy to a wide range of stakeholders including senior leadership.
- Highly organized with the ability to manage multiple workstreams simultaneously in a fast-paced, high-output environment.
- Experience with Motion or similar creative analytics platforms is a strong plus.
- A bias toward action, experimentation, and creative that drives measurable results.
NON-NEGOTIABLES
- Agency experience is required. If you have only worked in-house or in brand marketing, this role is not the right fit.
- You must have hands-on experience with Meta, TikTok, YouTube, and Google paid creative, not just awareness of the platforms.
- You must have built or managed structured creative testing frameworks, not just participated in testing.
- You must have directly briefed and managed external creative agencies or vendor partners.
- If your background is primarily brand strategy, integrated marketing, organic social, or content strategy, please do not apply. Those skill sets, while valuable, are not what this role requires.
Title: Creative Strategist
Company: Creative People
Location: United States
Category:
