Overview
Creative Strategist Jobs in United States at Bread Loaf
About BreadLoaf
BreadLoaf is a performance marketing agency that partners with DTC and e-commerce brands to drive measurable growth through paid media. We work across Meta, Google, Pinterest, and Microsoft Ads, combining data-driven media buying with sharp creative strategy to scale our clients' revenue.
The Role
We're looking for a Creative Strategist who lives and breathes short-form direct response content. You'll be the connective tissue between performance data and creative output — researching audiences, building personas, developing ad concepts, writing hooks, and directing the production of static and video assets that actually convert.
This isn't a "make it pretty" role. You'll dig into ad libraries, mine customer reviews for insights, build detailed audience avatars, and translate all of that into scroll-stopping creative briefs that our designers, editors, and AI tools can bring to life.
What You'll Do
- Develop creative strategies grounded in performance data, competitor research, and audience analysis for a portfolio of e-commerce brands
- Build detailed customer personas using tools like Meta Ad Library, customer reviews, and platform analytics — then turn those into actionable creative directions
- Write and iterate on direct response hooks, ad angles, and copy frameworks for Meta, Google, and Pinterest
- Brief and direct the production of short-form video (UGC-style, AI-generated, and hybrid formats) and static ad creative
- Manage creative workflows in project management tools, keeping asset pipelines organized from ideation through launch
- Collaborate closely with media buyers to connect what's working in the data to what we're producing creatively
- Stay current on platform trends, AI creative tools (GTV, Claude, etc.), and emerging ad formats
- Document and systematize creative processes so they can scale across new client onboards
What We're Looking For
- 2+ years of experience in creative strategy, performance creative, or a similar role at a DTC brand or agency
- A strong portfolio of direct response ad creative you've concepted or directed — especially short-form video and static for Meta/Instagram
- Deep understanding of what makes paid social creative convert: hooks, angles, social proof, urgency, storytelling structure
- Experience building audience personas and translating research into creative briefs
- Comfort working with AI-powered creative tools — or a genuine eagerness to learn them quickly
- Excellent copywriting instincts, particularly for ad hooks and angles
- Highly organized with the ability to manage multiple brand accounts and creative pipelines simultaneously
- Self-starter energy — you see a gap in the creative and you fill it without being asked
Bonus Points
- Experience with e-commerce brands in beauty, fashion, wellness, or lifestyle
- Familiarity with tools like Motion, Foreplay, or similar ad inspiration/analytics platforms
- Experience producing or directing UGC content
- Background in both traditional brand and direct response creative
Why BreadLoaf
- You'll have real ownership over creative direction across a growing roster of brands
- We're investing heavily in building out our creative capabilities right now — you'll be shaping the department, not just filling a seat
- We embrace AI tools as creative accelerators and want someone excited to push boundaries with them
- Collaborative, no-ego team that moves fast and values sharp thinking over titles
Title: Creative Strategist
Company: Bread Loaf
Location: United States
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