Overview
Creative & Social Media Strategist Jobs in South Africa at dom
About dom
dom is a personal development and spiritual self-discovery app that brings numerology, archetypes, meditation, journaling, and daily wellness tools into one experience. Built by spiritual mentor and numerologist Liza Spirit, dom helps people understand who they are, align with their purpose, and build a deeper relationship with their inner world. We're pre-launch, building toward our iOS debut – and we need a creative, trend-savvy mind to bring dom's story to life on social media.
The Role
We're looking for a Creative & Social Media Strategist to own dom's content presence across Instagram and TikTok. This is a hands-on, creative role – you'll be the person behind our social strategy, responsible for trend research, content planning, production, and creator outreach.
You don't need a stacked portfolio or years of agency experience. What matters is that you genuinely understand how people consume content on social media today, you're plugged into what's working right now, and you can move fast. If you spend your free time scrolling Reels and TikToks and instinctively know what makes something go viral – this role is for you.
You'll work closely with the founder to develop content that resonates with a spiritually curious, growth-oriented audience – translating dom's world of numerology, archetypes, and inner work into scroll-stopping social content.
What You'll Do
Content Strategy & Planning – Build and maintain a monthly content calendar. Stay on top of trending formats, sounds, and hooks. Develop content pillars aligned with dom's brand and launch goals. Create a content plan the founder can execute and film alongside you. Use AI tools to speed up ideation, scripting, and planning.
Content Creation & Production – Script, storyboard, and produce Reels, TikToks, Stories, and carousels. Film and edit short-form video content (or direct the founder through filming). Write captions that drive engagement. Leverage AI for editing, repurposing, and creating variations.
UGC & Creator Outreach – Identify and reach out to creators and micro-influencers for UGC partnerships. Manage creator briefs, timelines, and deliverables. Build a pipeline of creators who align with dom's values and audience.
Growth & Community – Monitor performance metrics and adjust strategy based on what's working. Stay ahead of platform algorithm changes and content trends. Contribute ideas for community engagement, launches, and campaigns.
Who You Are
You're a digital native – Instagram and TikTok are second nature to you. You're comfortable using AI tools to work smarter. You're comfortable on camera or behind it – ideally both. You have an intuitive feel for what makes content pop. You're curious about wellness, spirituality, or personal development. You're a self-starter who can take a brand vision and run with it. You communicate clearly and proactively in a remote, async setup. You'd rather experiment and iterate than wait for a perfect plan.
Title: Creative & Social Media Strategist
Company: dom
Location: South Africa
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