Overview
Creative Lead – Culture & Campaigns Jobs in London Area, United Kingdom at HR Star | B Corp certified
Creative Lead – Culture & Campaigns
Hybrid (3 days in office)
£40,000–£50,000
London
Full-Time
Create the work people talk about.
We’re looking for a Creative Lead who can turn cultural insight, business challenges and strategic thinking into ideas that capture attention and drive results.
This isn’t a traditional creative role. We’re not specifically looking for an Art Director or Copywriter. We’re looking for an ideas person—someone who can spot opportunities in culture, develop original concepts and bring them to life across campaigns, content, experiences, partnerships, creators and communications.
If you’re naturally curious, commercially aware and obsessed with great ideas, we’d love to hear from you.
The Opportunity
As Creative Lead, you’ll play a key role in shaping and elevating creative thinking across the agency. You’ll work closely with leadership, strategy, social, client services and production teams to develop work that is culturally relevant, strategically sound and impossible to ignore.
You’ll lead the development of campaigns, activations, content concepts, brand experiences and new business pitches, helping create work that earns attention because it deserves it.
What You’ll Be Doing
Creative Leadership
- Lead the development of creative concepts across campaigns, activations, content and experiences.
- Set and champion a high creative standard across all output.
- Challenge teams to push beyond obvious solutions.
- Ensure ideas are strategically grounded and culturally relevant.
Creative Development & Ideation
- Lead brainstorms, workshops and creative development sessions.
- Create campaign platforms, activation ideas, content concepts and brand experiences.
- Turn insights into creative opportunities.
- Develop integrated ideas across social, creator, PR, experiential and digital channels.
Presentation & Storytelling
- Build compelling creative narratives and presentations.
- Present ideas confidently to clients and internal stakeholders.
- Write concept summaries, campaign rationale and creative territories.
- Bring ideas to life through clear, engaging storytelling.
Team Leadership & Collaboration
- Support and mentor emerging creative talent.
- Collaborate with multidisciplinary teams across the business.
- Foster a culture of curiosity, experimentation and creative ambition.
- Act as a visible and supportive leader.
Creative Delivery
- Work with production partners, freelancers and internal teams to bring ideas to life.
- Maintain creative integrity throughout execution.
- Support content shoots, activations, events and campaign launches.
Agency Growth
- Lead creative responses for pitches and new business opportunities.
- Contribute to thought leadership and agency marketing initiatives.
- Help create conversation-worthy work that strengthens the agency’s reputation.
About You
We’re open to candidates from a range of backgrounds including creative, strategy, social, PR, experiential, content, creator marketing, entertainment, media or cultural consultancy.
What matters most is your ability to generate brilliant ideas and shape them into impactful work.
You’ll bring:
- Experience developing campaigns, activations, content and creative platforms.
- Strong conceptual and creative thinking skills.
- A portfolio showcasing original, culturally relevant work.
- Excellent presentation and storytelling abilities.
- Experience leading projects and guiding creative development.
- A strong understanding of culture, audiences and modern communications.
- Confidence working with senior stakeholders and clients.
- The ability to balance creativity, commercial thinking and execution.
Experience across culture, entertainment, hospitality, sport, lifestyle, creators or consumer brands would be highly advantageous.
What Success Looks Like
- Developing ideas that people genuinely talk about.
- Raising the creative standard across the business.
- Inspiring clients, colleagues and collaborators.
- Creating work that is culturally relevant, strategically smart and commercially effective.
- Supporting the growth of creative talent.
- Helping win new business and strengthen client relationships.
Interested?
If you’re passionate about culture, creativity and creating work that cuts through, we’d love to hear from you
Title: Creative Lead – Culture & Campaigns
Company: HR Star | B Corp certified
Location: London Area, United Kingdom
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