Overview
Creative Lead – Art Direction & Copywriting Jobs in Pasay, National Capital Region, Philippines at MicroSourcing
Discover your 100% YOU with MicroSourcing!
Position: Creative Lead – Art Direction & Copywriting
Location: MoA, Two Ecom, Pasay
Work setup & shift: Hybrid | Dayshift
Why join Microsourcing?
You'll Have
- Competitive Rewards: Enjoy above-market compensation, healthcare coverage on day one, plus one or more dependents, paid time-off with cash conversion, group life insurance, and performance bonuses.
- A Collaborative Spirit: Contribute to a positive and engaging work environment by participating in company-sponsored events and activities.
- Work-Life Harmony: Enjoy the balance between work and life that suits you with flexible work arrangements.
- Career Growth: Take advantage of opportunities for continuous learning and career advancement.
- Inclusive Teamwork: Be part of a team that celebrates diversity and fosters an inclusive culture.
Your Role
As a Creative Lead – Art Direction & Copywriting, you will:
- Lead the development of visual and messaging concepts for internal briefs, ensuring all work meets global brand standards.
- Direct all visual elements of projects, including photography, illustration, videography, and the creation of motion-led assets.
- Review and approve design work via Canva and provide mentorship to Junior Designers to maintain brand integrity.
- Create comprehensive copy decks for long and short-form content, aligning with unique brand voices across the marketing funnel.
- Draft ad-hoc long-form copy for websites, blogs, distribution channels, and scripts for audio media (IVR/EDMs).
- Maintain the brand guidelines and knowledge repository, staying updated on industry trends to inform future creative strategies.
What You Need
Non-negotiables
- Minimum of 5 years of professional experience in a senior creative role, ideally within the hospitality or luxury travel industry.
- Dual expertise in Art Direction (visual design/motion) and Copywriting (messaging mechanisms/brand voice).
- Advanced proficiency in design oversight, including experience with approval workflows and team leadership.
- Strong understanding of the marketing funnel and how to adapt messaging for different media placements.
- Bachelor’s degree in Design, Communications, Marketing, or a related creative field.
Preferred Skills/expertise
- Demonstrated skills in motion and animation design for digital platforms.
- Understanding of SEO requirements for long-form website and blog copywriting.
- Experience managing creative output for a multi-brand portfolio with distinct visual and verbal identities.
- Proven ability to work cross-functionally with marketing, sales, and distribution teams.
- Highly organized with a "results-oriented" mindset to meet tight campaign deadlines.
____
About MicroSourcing
With over 9,000 professionals across 13 delivery centers, MicroSourcing is the pioneer and largest offshore provider of managed services in the Philippines.
Our commitment to 100% YOU
MicroSourcing firmly believes that our company's strength lies in our people's diversity and talent. We are proud to foster an inclusive culture that embraces individuals of all races, genders, ethnicities, abilities, and backgrounds. We provide space for everyone, embracing different perspectives, and making room for opportunities for each individual to thrive.
At MicroSourcing, equality is not merely a slogan – it's our commitment. Our way of life. Here, we don't just accept your unique authentic self – we celebrate it, valuing every individual's contribution to our collective success and growth. Join us in celebrating YOU and your 100%!
For more information, visit https://www.microsourcing.com/
Terms & conditions apply
Title: Creative Lead – Art Direction & Copywriting
Company: MicroSourcing
Location: Pasay, National Capital Region, Philippines
Category:
