Overview
Creative Lead Jobs in Sofia, Sofia City, Bulgaria at Fragment
FRAGMENT is a dynamic advertising agency known for its bold ideas, strategic storytelling, and award-worthy campaigns. Our diverse portfolio includes brands such as Philip Morris Internaional, HBO Max, Warner Bros. Discovery, SkyShowtime, Pernod Ricard, Paramount+ and many more. We pride ourselves on crafting meaningful creative work that not only captures attention but drives real impact..
What you'll do?
Creative concept development
- Lead the development of integrated creative concepts across BTL, experiential, digital and social campaigns.
- Transform client briefs into strategically grounded creative solutions.
- Develop campaign platforms, activation ideas and brand experiences.
- Create innovative consumer engagement mechanics for events, festivals, retail and promotional activations.
- Present and defend creative ideas internally and directly to clients.
Copywriting & storytelling
- Write campaign concepts, headlines, taglines and brand narratives.
- Develop presentation copy, pitch decks and client proposals.
- Write scripts for video, social media and branded content.
- Create activation mechanics, consumer journeys and experiential storytelling.
- Ensure consistency of tone of voice across all channels and deliverables.
Creative leadership
- Lead brainstorming sessions and creative workshops.
- Mentor designers, junior creatives and freelancers throughout the creative process.
- Provide clear creative direction and constructive feedback.
- Review creative work before client presentation to ensure the highest standards.
- Collaborate closely with Strategy, Client Service, Production and Digital teams.
New business
- Play a key role in agency pitches and business development.
- Contribute fresh thinking, cultural insights and innovative ideas that strengthen our creative offering.
- Help shape the creative reputation of the agency.
What we're looking for
- 3+ years of experience in a creative or advertising agency.
- Strong portfolio demonstrating integrated campaigns and original creative thinking.
- Excellent copywriting skills in both Bulgarian and English.
- Proven experience developing BTL campaigns, experiential marketing and brand activations.
- Outstanding presentation and storytelling abilities.
- Strong understanding of branding, marketing and consumer behaviour.
- Ability to manage multiple projects while maintaining exceptional creative quality.
- A collaborative mindset with natural leadership skills.
Bonus Points
- Experience working on regional or international brands.
- Knowledge of AI-powered creative tools.
- Experience in event marketing and live experiences.
- Understanding of production processes and execution.
What You'll Find at FRAGMENT
- The opportunity to shape campaigns for leading local and international brands.
- A team that values bold ideas over hierarchy.
- Freedom to experiment, challenge conventions and push creative boundaries.
- A collaborative environment where strategy, creativity and production work side by side.
- Real ownership over projects from first insight to final execution.
This Role Is Perfect For Someone Who…
- Thinks strategically but loves creating.
- Can write as confidently as they present.
- Sees opportunities where others see limitations.
- Believes the strongest ideas are both creatively inspiring and commercially effective.
- Wants to build work that earns attention, creates experiences and delivers measurable impact.
Benefits:
- Competitive salary and performance-based bonuses.
- Flexible working hours.
- Opportunities for career growth and professional development.
- Multisport card for employees to promote health and fitness.
- Food vouchers to enjoy meals at selected restaurants or cafes.
If this sounds like you, we'd love to see your portfolio.
Title: Creative Lead
Company: Fragment
Location: Sofia, Sofia City, Bulgaria
Category:
