Overview
Creative Lead Jobs in London Area, United Kingdom at Different Dog
Location: Remote first (London, west midlands area or in between)
Reports to: Head of Brand
About the Role
We’re looking for a Creative Lead to help build one of the most distinctive consumer brands in the UK dog world.
We want someone who gets excited about ideas. Someone who naturally thinks in hooks, concepts, edits, formats, storytelling and campaigns. Someone who spots weak creative in the first three seconds and instinctively knows how to make it better.
You’ll sit at the intersection of brand, growth and content, turning marketing strategy into creative that people actually stop and watch.
Part creative strategist, part creator, part creative director.
You’ll help shape how we show up across paid social, organic, influencer, CRM, campaigns and broader brand moments while also building the systems and processes that allow great creative to happen consistently and at speed.
Most importantly, we’re looking for someone who has made creative themselves before. Maybe you started in editing, videography, design, content creation or production. You understand how to make content work because you’ve been hands-on doing it.
You are not just managing creatives, you are a creative.
About the brand
At Different Dog, we’re on a mission to change dogs’ lives with real food. We are a team of passionate dog lovers who believe that nutrition matters, and our recipes are built on proven science, with support from our in-house vet and nutritionist. Having seen behind the curtain of the processed pet food industry, we decided to do everything differently. We are a subscription-based B Corp™ delivering hand-cooked, healthy food to over 20,000 UK dogs; our nutritional rating and customer reviews speak for themselves.
What You’ll Do
- Translate brand and marketing strategy into clear, effective creative direction
- Generate strong creative ideas, hooks, formats and campaign concepts across both brand and performance marketing
- Develop social-first creative built for Meta, TikTok, YouTube and other modern channels
- Build creative that works across the full funnel — from attention and awareness through to conversion and retention
- Shape scripts, storytelling, editing direction and overall creative quality
- Lead shoots from concept through to delivery, including pre-production, creative direction and feedback
- Work closely with Growth to understand performance data and continuously improve creative effectiveness
- Develop structured creative testing roadmaps across messaging, hooks, formats and concepts
- Build creative workflows, briefing systems and production processes that improve speed and consistency
- Raise the overall quality, originality and distinctiveness of our creative output
- Lead and develop your team: videographer, designer, creators and freelancers
- Stay close to culture, creators, platform trends and evolving social behaviours without becoming trend-chasing or generic
Who You Are
- Highly creative with strong taste and instincts
- Deep understanding of social-native content and platform behaviour
- Full of ideas and naturally curious about culture, trends and storytelling
- Equally comfortable thinking strategically and executing ideas hands-on
- Strong understanding of attention, hooks and modern performance creative
- “Structured and organised, with the ability to build processes that improve creative quality and speed.”
- Fast-moving, proactive and comfortable in a high-growth environment
- Collaborative, direct and good at elevating the work of others
Experience
- Experience in a DTC brand, startup, creative agency or social-first business
- Strong track record developing high-performing social and paid creative
- Hands-on experience creating, directing or producing content yourself
- Experience leading shoots, creators, editors or designers
- Strong understanding of creative testing and iteration
Title: Creative Lead
Company: Different Dog
Location: London Area, United Kingdom
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