Overview
Creative Lead Jobs in Amsterdam, North Holland, Netherlands at HAI Agency
You’re the kind of creative who can hold a vision, make the work, and run the room. You’re social-native, comfortable with AI, and you bring your own taste to everything you touch. That’s what we’re hiring for.
You’re creative at your core, but you don’t only live in the creative side. You hold overview, you take responsibility, you keep things running. You like working in teams, owning your part of the work, and growing into something bigger over time.
What we do
HAI is an AI-native creative partner for brands. We live on the frontier of creative innovation — campaigns, social content, creative workflows. Everything we make carries something new. We bring fresh thinking, fresh formats, and fresh possibilities to every brand we work with, and we’re constantly inventing what’s next. Clients include Heineken, Stëlz, Meroda and Bol.
We’re an ambitious, creative, fast-growing team. The work moves fast, the standard is high, and this role exists to grow that creative capacity — to take ownership of accounts and projects, and to bring your own creative voice into what we make.
The role
You’re an allrounder with a creative mind, a hands-on approach, and the organisational instincts to hold it all together. You sit at the centre of the team, leading key accounts, concepting and producing the work, managing projects from brief to delivery, and bringing your own creative voice into everything you touch. Social media affinity is essential, since concepting and producing content for platforms like Instagram and TikTok is a meaningful part of the work.
You work closely with the Creative Director and directly alongside the founders. The work is broad on purpose, and you get the freedom and responsibility to shape this role into something that fits your strengths. As you grow into it, you’ll take on bigger accounts and more responsibility.
What you bring
- AI-native, or at least genuinely affine with AI. You’ve worked with it, you’re curious about it, and you want to build your craft around it.
- Strong creative vision: you have your own taste and can hold a direction, not just execute a brief.
- Hands-on maker skills: design, simple video editing, AI-content production. You can make what you concept.
- Native fluency with social platforms, especially Instagram and TikTok. You understand what works and why.
- Solid project management instincts: you keep timelines, scope, and quality under control without being told.
- Strong client communication: you can hold your own with clients, manage expectations, and represent HAI well.
- A sense of ownership: you don’t wait for instructions, you see what needs to happen and move.
- Fluent in Dutch and/or English.
- Medior to senior level. Somewhere between three and seven years of relevant experience, but capability matters more than years.
Bonus, not required
- Experience leading social media for a brand at scale
- Experience managing junior creatives or freelancers
- Background in lifestyle, beauty, or culture-driven brands
What we offer
- A central role in a fast-growing, high-performing creative team
- A lot of freedom and ownership — you shape how this role takes form
- Direct collaboration with the the Creative Director and founders
- Room to grow into bigger accounts and more responsibility as we scale
- Market-rate salary
Practical
- Full-time, permanent contract, starting immediately
- Amsterdam, in-office
Interested?
Send your CV, a short intro, and examples of work you’ve made — concepts, social content, AI projects, anything that shows what you can do — to [email protected]. We care more about what you’ve made than what’s on paper, but show us both.
Title: Creative Lead
Company: HAI Agency
Location: Amsterdam, North Holland, Netherlands
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