Overview
Creative Copywriter Jobs in United Kingdom at Deadpan
Creative (Copy) – Comedy Advertising
Contract | Remote | Approx. 2-3 days per week
Most B2B marketing looks the same.
Same stock footage. Same buzzwords. Same safe ideas. Same lacklustre results.
Deadpan exists to change that.
We're a comedy video agency that helps ambitious B2B brands stand out by making their audience laugh and pay attention.
We take complex products, boring categories and forgettable messaging, then turn them into entertaining campaigns people actually want to watch.
Our work has generated millions of views, influenced pipeline, and helped marketing teams get noticed for something other than another boring explainer video.
We've worked with brands including Vector, KlientBoost, Ahrefs, Swarmia, and LNER, and we're looking for another creative mind to help us keep up with demand.
The role
We're looking for a Creative (Copywriter) to help develop comedy campaigns from initial brief through to final script.
This isn't a role for someone who spends their day writing blog posts, email nurture sequences or SEO content.
It's for someone who enjoys taking a client's goals, target audience, and pain points and turning them into scroll-stopping video ideas.
You'll work closely with our our production team and Creative Director to develop concepts, shape campaigns and script ads for a range of MarTech, B2B SaaS, FinTech, and even some of consumer brands too.
One week you might be writing a mockumentary series of ads. The next you could be turning a dry SaaS product into a comedy campaign that actually gets watched.
Many of our campaigns are built around recurring characters, running jokes and repeatable formats. We believe the strongest advertising doesn't just sell a product, it creates a world people want to come back to.
What you'll be doing
- Reading/attending briefs and understanding client objectives
- Researching audiences, competitors and customer pain points
- Developing original campaign concepts
- Bringing ideas to creative workshops
- Helping shape and present ideas internally and to clients
- Turning approved concepts into scripts
- Refining scripts based on feedback
- Helping build Deadpan's growing bank of ideas and creative approaches
Who we're looking for
Someone who's funny first. Not in a "does stand-up comedy at weekends" sense.
In a "sees the world differently and spots ideas other people miss" sense.
You should be able to take a brief and develop multiple routes that feel genuinely distinct.
Some clients need dry, deadpan humour. Others need something more provocative, whacky, and challenger-brand focused.
The best candidates will be able to adapt their thinking to the brand rather than forcing every idea through the same creative lens.
You'll probably be a good fit if you:
- Have experience in advertising, creative copywriting, screenwriting, comedy writing or content creation
- Can turn briefs into strong concepts
- Understand how to balance creativity with commercial objectives
- Write natural dialogue rather than "advertising dialogue"
- Enjoy pitching and discussing ideas
- Take feedback well and can build on it
- Have strong opinions about adverts
Bonus points if:
- You've worked in an agency environment
- You love creative advertising, mockumentaries, sitcoms and character-driven comedy
- You've ever found yourself analysing why an advert was funny when everyone else just watched it
To apply
Send over:
- A bit about yourself
- Relevant work, scripts or examples (if you have them)
- The funniest advert you've seen recently and why it worked
Shortlisted candidates will be invited to complete a creative task.
Title: Creative Copywriter
Company: Deadpan
Location: United Kingdom
Category:
