Overview
Creative Content Manager – Fashion Jobs in Greater Melbourne Area at The Oodie
The Oodie is a proudly Australian eCommerce brand on a mission to become the most loved comfort brand in the world. We exist to make people feel ridiculously happy by re-thinking comfort as a way of life.
From our iconic wearable blankets to sleepwear and beyond, we’re here to spread warmth, happiness, and a little bit of happiness across the globe. We are on the lookout for people who think big, dream cosy, and love doing cool things with great people. We back people who own their business, take initiative, are curious and lead from every seat.
If you’re excited by fun products, clever ideas, and a team that doesn’t take itself too seriously (but absolutely delivers), come work at The Oodie!
The Role
We’re looking for a Creative Content Manager to lead the visual storytelling of The Oodie.
This is a senior creative role for someone who lives and breathes content, knows exactly what makes people stop scrolling, and gets excited about turning products into campaigns customers become mildly obsessed with.
You’ll own how our brand looks, feels and comes to life across eCommerce, paid ads, campaigns, launches, social content and beyond. One day you might be concepting a huge licensed launch, the next you’re reviewing ad creative performance with the Performance team or directing talent wrapped in Oodies on set.
Reporting into our Head of Creative, you will work closely with the Performance and Product teams to create content that is not only beautifully branded, but commercially smart too.
We want someone who can balance:
• Creative vision
• Strong execution
• Commercial thinking
• Attention to detail
• Fast paced decision making
• Big ideas that actually perform
What You’ll Be Doing:
Bringing The Oodie Brand To Life
• Help shape and evolve our creative direction across all channels
• Develop concepts and creative ideas for product and licensed launches
• Ensure everything feels unmistakably “Oodie”
• Build creative that connects emotionally with customers while still making them want to click “add to cart”
Leading Shoots End to End
• Own still and motion shoots from concept to final delivery
• Create mood boards, shot lists, styling direction and creative briefs
• Lead on set art direction and creative decision making
• Work with photographers, models, stylists, producers and editors to bring campaigns to life
• Make sure every asset feels premium, engaging and conversion focused
• Sweat the details, because the little things matter
Driving Content & Campaign Execution
• Plan and manage content around launches, campaigns and key trade moments
• Oversee campaign imagery, ad creative and branded content production
• Partner with Designers, Copywriters and Marketing teams to execute campaigns
• Manage freelancers and external creatives to a high standard
• Keep fresh creative flowing constantly across paid and organic channels so the brand never feels stale
Using Creative Performance Insights
• Work closely with Performance Marketing to understand what content is winning
• Use insights and data to improve creative outcomes
• Champion a test and learn mindset
• Balance creative instinct with commercial results
• Understand that great creative should look good and perform good
Leading People & Collaboration
• Mentor and support creative team members
• Build strong relationships cross functionally
• Present ideas and concepts confidently to stakeholders
• Contribute positively to team culture and creative energy
• Be someone people genuinely enjoy collaborating with
You might be the right fit if you:
• Have several years experience in creative content, ideally within fashion, lifestyle or eCommerce
• Have an exceptional portfolio across photography and campaign creative
• Know how to create content that performs, not just content that wins design awards
• Can confidently run shoots from briefing through to delivery
• Understand paid creative, hooks, testing and customer behaviour
• Have strong creative taste and attention to detail
• Are collaborative, adaptable and solutions focused
• Thrive in fast paced environments where priorities can move quickly
• Love being hands on and making things happen
• Can take an idea from “this could be cool” to fully executed campaign
Bonus points if you:
• Have experience across video direction or graphic design
• Understand eCommerce customer journeys deeply
• Have worked in high growth brands before
• Have a camera roll full of screenshots labelled “cool ad idea”
In your first few months, you’ll:
• Audit and elevate our current creative direction
• Lead shoots and campaigns end to end
• Establish strong creative processes and workflows
• Build closer collaboration across Product, Performance and Creative teams
Within 6 months, we’d expect:
• A stronger and more consistent visual identity across channels
• Fresh creative rolling consistently for launches and campaigns
• A structured testing approach to creative performance
• Improved engagement and creative performance metrics across paid and organic channels
• A creative team that feels inspired, aligned and excited by the work
Working at The Oodie looks like:
- Davie’s Dreamball giving our team the chance to win cash when we hit key business milestones
- Team Member discounts on everyone’s favourite product, so you can stay cosy all year round
- A great office environment where collaboration is key. We value being together and working face to face as a team in the office
- Ongoing investment in learning and development, with opportunities to grow and build new skills throughout the year
- A culture built on our values: Own Your Business, Give a Sh*t, Do Cool Things That Make Our Customers Happy, Open the Door for Others, and Say How It Is (Respectfully)
- A close knit team that supports each other and celebrates wins together
Title: Creative Content Manager – Fashion
Company: The Oodie
Location: Greater Melbourne Area
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