Overview
Creative Content Executive Jobs in Singapore, Singapore at CHARLES & KEITH GROUP
RESPONSIBILITIES
- Drive innovative creative ideation and execution for the brand’s marketing, social campaigns, activations and content to achieve marketing goals
- Develop, define, and be accountable for the end-to-end creative approach, including design, art direction, video motion graphics, AR/VR, gamification, AI-driven content solutions, partnerships and collaborations
- Lead the exploration and implementation of AI tools and emerging technologies to enhance creative efficiency, personalization, content scalability and innovation across platforms
- Ensure governance and best practices for the ethical, brand-safe and commercially effective use of AI in creative development and production workflows
- Collaborate with functional and key market leads to create and drive content strategy across channels and media
- Ensure creative excellence by managing and mentoring a team of designers and photographers to deliver a strong brand identity and effective creative output
- Continually manage the brand identity, ensuring it remains central and consistent across all creative projects and platforms globally
- Structure and deliver outstanding creative presentations, both internally and externally
- Champion new and interesting creative talents within the industry
- Recognize opportunities to grow and shape the brand through partnerships and collaborations with brands and talent that align with our values
- Partner with team producers to establish forward-thinking production approaches, workflows and schedules
- Build strong relationships with external agencies and partners as required
- Analyse campaign performance, market trends, consumer needs, AI-assisted insights and the competitive landscape to inform and optimize the team’s creative output
- Work closely with other creatives, photographers, media designers, UI/UX designers and internal key stakeholders and senior leaders
- Perform all other job-related duties as assigned
REQUIREMENTS
- Experience in conceptual creative work, art direction and graphic design in a creative role
- Experience in business and digital performance channels, including digital marketing, editorial, photography and multimedia
- Portfolio of delivering a broad range of creative projects (brand campaigns, activations, moving images, design systems, events, digital content, motion graphics, print, and social campaigns)
- Capable of creating outstanding creative designs and assets for traditional and digital marketing
- Possess understanding of digital asset production at scale, post-production workflows, and technical requirements of digital marketing assets (e.g., video formats, email templates, quality standards)
- Familiarity with social media, new digital formats and trends
- Experience developing targeted creative across multiple markets (e.g., experience in Asia, the US, UK and non-English markets) is ideal
- Experience in brief conception, storyboarding and on-set art direction for shoots and campaigns (both moving images and stills)
- Possess technical skill sets, including graphic design, typography, art direction, moving images, motion graphics animation, AI and proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, XD etc.)
- Strong creative vision and experience in business and digital performance channels, including digital marketing, editorial, photography and multimedia
- Ability to thrive in a dynamic, fast-paced and everchanging environment
- Act as a brand guardian, consistently connecting and networking with relevant people and brands for future opportunities
- Comfortable with overseas travel when necessary
Title: Creative Content Executive
Company: CHARLES & KEITH GROUP
Location: Singapore, Singapore
Category:
