Overview
Copywriter Jobs in Greater London, UK at IG Index Limited
Location: Greater London
Job Title
Copywriter
Location & Contract
London (Hybrid – 3 days office/2 days remote) – Permanent Full Time
About the Company
IG is a FTSE 100 fintech operating across five continents, serving over 1.3m customers and handling billions of dollars in transactions – built on scale, trust, and proof. We didn’t pivot to innovation; it’s how we’ve always operated. Our culture is built around solving genuinely complex problems with the technology and resources to tackle them properly, and the kind of scope that’s rare in established businesses.
About
the Role
We’re looking for a talented Copywriter to join our creative team, reporting to our Senior Copywriter. In this role, you’ll help investors and traders navigate financial markets with greater confidence by turning complex ideas into clear, engaging content. From social campaigns and email journeys to educational content and UX copy, you’ll create work that makes investing and trading more accessible while maintaining a distinctive tone of voice built around clarity, conviction, and putting the customer first.
Responsibilities
- Write clear, engaging, and on‑brand copy across digital marketing channels including social media, email, web, and in‑app.
- Support CRM initiatives with customer‑focused messaging tailored to different audience segments and stages of the customer journey.
- Create copy for performance marketing campaigns, including ad copy, landing pages, and acquisition‑focused content.
- Apply IG’s tone of voice and messaging across channels, tailoring content for audiences ranging from first‑time investors to experienced traders.
- Collaborate closely with designers to ensure copy and visual elements work together as cohesive, effective creative.
- Proofread and edit content to the highest standard before publication, maintaining quality and brand consistency throughout.
- Support the social media content calendar with caption writing and platform‑native content.
Requirements
- 2–4 years’ experience in copywriting or content creation, ideally within a brand, agency, or in‑house creative team.
- A portfolio demonstrating strong writing across multiple formats and channels.
- The ability to take complex or technical subject matter and translate it into credible, engaging, and accessible copy for investors.
- Excellent grammar, spelling, and proofreading skills with a sharp eye for detail.
- Solid understanding of digital marketing channels and how copy performs differently across them.
- Ability to shift tone to fit the moment, from expressive to informative, whilst maintaining our brand voice.
- Strong organisational skills and a track record of meeting deadlines in a fast‑paced environment.
- A collaborative mindset with openness to feedback and a willingness to iterate.
Desirable
- Experience writing for SEO with an understanding of how to balance search optimisation with engaging, human‑first copy.
- Knowledge of email marketing and CRM communications, including segmentation and personalisation.
- Understanding of conversion copywriting principles and performance‑led creative.
- Experience with content management systems.
- Familiarity with financial services, fintech, or investment products.
How We Work
We try to take a thoughtful approach to our ways of working as a company. We follow a hybrid working model with 3 days in the office – which we think balances the need to collaborate effectively and connect with each other.
When it comes to how we deliver, there are 5 things we want everyone to do to drive high performance, better learning and career satisfaction:
- Lead and inspire – drives trust, alignment, and enthusiasm.
- Think big – focus on the problems that most impact commercial outcomes.
- Champion the client – understand and prioritise the client’s needs.
- Deliver at pace – push for fast, sustainable growth.
- Raise the bar – take ownership, be accountable and share feedback.
Inclusivity
We believe that diversity is vital to success, it fuels creativity, drives innovation and sets us up for global success. We’re committed to building teams with a variety of perspectives and skills to help us realise our vision and strategy, that’s why we encourage applications from people with diverse backgrounds and…
Title: Copywriter
Company: IG Index Limited
Location: Greater London, UK
Category: