Overview
Content Strategist Jobs in Greater London, UK at Salt
Location: Greater London
Duration: 16th March – 24th April (100%)
Ready to help bring a large-scale digital ecosystem to life? We’re looking for a Content Strategist who can transform an established Information Architecture into a cohesive, structured web experience. You’ll play a key role in shaping around 75 pages — from net-new builds to rewrites and migrations — ensuring everything fits seamlessly within a modern, intent-driven digital environment.
Responsibilities
- Defining content strategy and structure for ~50 identified page types within a new global web ecosystem.
- Building clear, actionable page models and hierarchies that act as robust briefs for copywriters.
- Creating smart cross-linking approaches to support user journeys, discoverability and overall site cohesion.
- Integrating AEO/GEO recommendations provided by a specialist to ensure strong search performance and regional relevance.
- Bringing clarity and consistency to currently fragmented content, helping unify disparate microsites into a single, compelling experience.
Qualifications
- A seasoned Content Strategist with experience working on large, complex web ecosystems.
- Strong IA interpretation skills — you can turn a dense IA into intuitive, structured content frameworks.
- Comfortable working at pace across dozens of page types with accuracy and consistency.
- Able to collaborate with UX, SEO/AEO, and copywriters to create scalable, future-proof structures.
- Someone who loves simplifying the complex and delivering content systems that make sense for real users.
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Title: Content Strategist
Company: Salt
Location: Greater London, UK
Category: