Overview
Content Strategist Jobs in Australia and New Zealand at ETISK – ecommerce & retail recruitment
ETISK is proud to be partnering again with LNDR, one of the most considered and respected product-led DTC brands in the Premium technical performance activewear space, to appoint a Content Strategist.
This is not a brand built on noise, discounting or chasing trends. It’s built on product, clarity and intent. Everything they do is deliberate, and that carries through into how they approach marketing.
Paid media is already strong and well-established. What’s missing is the creative engine behind it.
That’s where this role comes in.
The role
This is not a traditional social media or content management role.
You’re not coming in to schedule posts or manage a content calendar.
You’re coming in to own how content is conceived, created and improved to drive real performance.
You’ll be responsible for building content that works. Content that stops people, engages them and converts, with a clear understanding of why. Working closely with the existing performance function, feeding in creative that is built for platform behaviour and commercial outcomes, without stepping into media buying itself.
This is hands-on. You will be expected to think, create, test and refine.
Key responsibilities
- Own the end-to-end content strategy across digital channels, with a clear focus on performance
- Create and direct content that drives engagement and conversion across Meta and Google
- Work closely with the media buyer to ensure creative feeds into paid activity effectively
- Manage the creative agency, ensuring output aligns with both brand and commercial goals
- Lead the ambassador and influencer programme, from sourcing through to ongoing management
- Plan and coordinate shoots, from concept through to delivery
- Analyse performance and continuously refine content based on what actually works
- Maintain a consistent, premium brand presence across all content outputs
What we’re looking for
- Someone who can prove they understand what makes content perform
- You must have personally conceived, created or led content that delivered strong results
- Not someone who was simply part of a wider team producing good work
- Able to clearly explain why content worked, not just show outcomes
- Strong understanding of platform-native content across Meta and Google
- Experience in a DTC environment, ideally brand-side
- Background could be in lifestyle, wellness, beauty, performance or adjacent categories
- Hands-on mindset, comfortable being in the detail as well as setting direction
- Experience managing agencies, creators or external partners
- Commercially aware, with a clear understanding of how content drives revenue
- Able to work alongside specialists without overlapping into their function
You’ll likely come from roles such as:
- Creative Strategist
- Content Lead or Head of Content
- Content Strategist
- Performance Content Lead
What matters is not the title. It’s the output.
The environment
Fully remote, with travel to Byron Bay and the UK as required.
This is a founder-led business that values quality over volume and substance over noise. The expectation is high, but so is the opportunity to have real impact.
If you’re looking for a role where you can hide behind process, this isn’t it. If you want to take ownership of content in a brand that genuinely cares about what it puts into the market, it’s worth a conversation.
Title: Content Strategist
Company: ETISK – ecommerce & retail recruitment
Location: Australia and New Zealand
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