Overview
Content & Social Media Marketing Specialist Jobs in Gurugram, Haryana, India at Honasa Consumer Ltd.
Location- Gurugram
About the Role- We are looking for a highly creative and strategic Founder's Social Media & Content. Lead to build and scale the digital presence of our founders across platforms, primarily LinkedIn and Instagram.
This role goes beyond content creation—it is about shaping the founder's voice, identifying cultural moments, creating high-performing content, and building an engaged community that drives influence, credibility, and reach. The ideal candidate understands storytelling, social media algorithms, internet culture, and can manage a fast-paced content engine from ideation to execution.
Key Responsibilities
Content Strategy & Planning
● Own the end-to-end content strategy for the founder's social media presence across LinkedIn
and Instagram.
● Build and manage the daily, weekly, and monthly content calendar aligned with business
priorities, product launches, media moments, and cultural trends.
● Develop platform-specific content strategies that maximize organic reach, engagement, and
audience growth.
● Translate business, leadership, and personal stories into compelling social-first content.
Content Ideation & Execution
● Generate fresh, original, and high-performing content ideas across formats including:
○ Reels
○ LinkedIn posts
○ Carousels
○ POV videos
○ Founder diaries
○ Trend-based content
○ Behind-the-scenes storytelling
● Write or oversee scripts, captions, hooks, and storytelling frameworks.
● Work closely with the founder to capture authentic moments and transform them into engaging
content.
● Planning shoots end to end
Trendspotting & Social Intelligence
● Stay ahead of platform updates, algorithm changes, creator trends, and internet culture.
● Identify trending conversations and opportunities for real-time content.
● Benchmark against global founders, creators, and brands to continuously evolve the content
strategy.
Channel Growth & Performance
● Own growth metrics across platforms including:
○ Views
○ Engagement Rate
○ Shares & Saves
○ Follower Growth
○ Reach
○ Virality
● Analyze content performance and derive actionable insights for optimization.
● Conduct weekly and monthly performance reviews to refine the content strategy.
Content Operations
● Manage the complete content production lifecycle from ideation to publishing.
● Ensure timely publishing, scheduling, and optimization across platforms.
● Maintain consistency in tone of voice, visual identity, and storytelling.
Team Management
● Lead and manage a team of:
○ Script Writers
○ Video Editors/Graphic Designer
● Provide creative direction and constructive feedback to ensure high-quality content output.
● Build efficient workflows that enable rapid content creation while maintaining quality.
Cross-functional Collaboration
● Partner with PR, Brand, Corporate Communications, Marketing, and Design teams to align
founder content with key company initiatives.
● Coordinate with agencies, creators, photographers, and production partners as required.
Key Skills & Qualifications
● 5–8 years of experience in social media, content strategy, creator management, or personal
branding.
● Proven experience managing founder, executive, creator, or personal brand social media
accounts.
● Strong understanding of LinkedIn and Instagram algorithms and content best practices.
● Excellent storytelling and copywriting skills.
● Strong understanding of video-first content.
● Deep awareness of internet culture, memes, trends, and viral content formats.
● Experience managing creative teams and content production workflows.
● Proficiency with content planning, analytics, and project management tools.
● Ability to work in a fast-paced environment with quick turnaround times.
Success Metrics
● Increase in organic reach and impressions across LinkedIn and Instagram.
● Growth in engagement rate, shares, saves, and comments.
● Consistent increase in video views and content virality.
● Follower growth and community engagement.
● Timely execution of the content calendar with high-quality output.
● Strong alignment of founder content with business and brand priorities.
● Efficient management of the creative team and production timelines.
Who You'll Thrive As
● A storyteller who knows how to make business and leadership content engaging.
● Someone obsessed with social media, creators, and internet culture.
● A strategic thinker who balances creativity with data.
● A hands-on content operator who can move quickly from idea to execution.
● A collaborative leader who inspires creative teams to produce exceptional content at speed.
Title: Content & Social Media Marketing Specialist
Company: Honasa Consumer Ltd.
Location: Gurugram, Haryana, India
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